iCrossing, a Hearst-owned digital marketing agency and marketing technology consultancy, helps brands compete and grow in an AI-driven world. The company focuses on building “legible” brands that are easily found, clearly understood, trusted, and recommended across digital touchpoints. iCrossing works across search, AI-powered answers, content, media, and digital experiences to drive measurable performance for its clients. Team members collaborate with leading global and regional brands, applying data-driven strategies and modern technology to deliver impactful customer experiences.
Role Description
The Strategic Planner – Digital Transformation is a full-time, on-site role based in Mexico City, Mexico. This role is responsible for developing digital transformation strategies that align with client business objectives, focusing on demand generation, customer experience, and performance marketing. Day-to-day tasks include conducting market and competitive research, analyzing data to uncover insights, and translating those insights into clear strategic recommendations and operational plans. The Strategic Planner will collaborate closely with account, media, technology, and creative teams to define roadmaps, prioritize initiatives, and monitor execution against KPIs. The role also involves preparing client presentations, facilitating strategic workshops, and staying current with emerging AI, marketing technology, and digital experience trends to inform future planning.
Qualifications
- Candidates should possess strong Analytical Skills and experience using data and metrics to generate insights and inform decisions.
- Candidates should possess Market Research capabilities, including audience analysis, competitive benchmarking, and trend identification.
- Candidates should possess excellent Communication skills, with the ability to present complex ideas clearly to both technical and non-technical stakeholders.
- Candidates should possess Strategic Planning expertise, including the development of digital transformation roadmaps and long-term growth plans.
- Candidates should possess Operational Planning skills to translate strategies into actionable initiatives, timelines, and measurable outcomes.
- Experience in digital marketing, marketing technology, or consulting environments is highly beneficial.
- Ability to work cross-functionally in a fast-paced setting and manage multiple projects simultaneously.
- Bachelor’s degree in Business, Marketing, Economics, or a related field; advanced degrees or certifications in digital strategy or analytics are a plus.
- Proficiency with analytics and planning tools (e.g., Google Analytics, data visualization platforms, project management tools) is preferred.
- Fluency in English and Spanish, both written and spoken, is strongly preferred for client-facing collaboration.
Requirements:
- Más de 2 años de experiencia laboral en User Experience (UX)
- Más de 2 años de experiencia laboral en Benchmarking
- Más de 2 años de experiencia laboral en Web Analytics
Postúlate por este medio.
Beneficios:
- Opción a contrato indefinido
- Seguro de gastos médicos mayores
- Seguro de vida
- Vales de despensa
Lugar de trabajo: remoto híbrido en Cuauhtémoc, CDMX
