Company Overview
Go Hire Virtual is a growing virtual staffing agency helping businesses scale through world-class remote talent. We are committed to developing highly skilled virtual professionals through structured training, coaching, and continuous learning.
Job Summary
We are looking for a Bilingual Sales & Social Media Marketing Virtual Assistant who is fluent in English and Spanish to support our social media marketing, content creation, community engagement, and lead generation efforts.
This role combines social media management, short-form content creation, social selling, lead qualification, and administrative support. You will help maintain our social media presence, engage with potential customers, identify sales opportunities, and support the team in converting social media interactions into qualified leads and sales conversations.
The ideal candidate is creative, organized, comfortable communicating with customers online, and able to balance content production with sales and lead-generation activities.
Key Responsibilities
Social Media & Content
- Plan and maintain content calendars for assigned social media platforms.
- Create, edit, schedule, and publish short-form content for platforms such as Instagram, Facebook, TikTok, and LinkedIn.
- Create social media graphics, captions, short-form videos, and other marketing content that follows brand guidelines.
- Research relevant social media trends, content formats, and topics that may be appropriate for the brand.
- Monitor audience engagement and identify opportunities to improve reach and interaction.
- Maintain consistent messaging, branding, and tone across social media channels.
Social Selling & Lead Generation
- Engage with potential customers through social media comments, direct messages, and other approved communication channels.
- Identify potential sales opportunities from social media interactions.
- Respond to inquiries professionally and provide accurate information based on approved messaging and company guidelines.
- Qualify prospects according to established criteria and identify opportunities for follow-up.
- Support lead nurturing and follow-up activities.
- Assist with scheduling sales calls or discovery meetings when appropriate.
- Maintain accurate lead information and interaction records.
Marketing & Performance Tracking
- Monitor social media and campaign performance using available analytics tools.
- Track metrics such as reach, engagement, follower growth, leads, conversion rates, and other relevant KPIs.
- Prepare regular social media and lead-generation reports.
- Review campaign and engagement data and identify opportunities for improvement.
- Conduct basic competitor and market research to support content and marketing strategies.
CRM & Administrative Support
- Update and maintain lead records, CRM pipelines, and customer interaction notes.
- Organize marketing assets, content files, templates, and related documentation.
- Maintain organized messaging templates and content resources.
- Support email marketing, newsletters, and other digital marketing activities when needed.
- Coordinate with account managers, sales representatives, content creators, and marketing team members.
- Participate in team meetings to discuss content schedules, campaigns, lead-generation activities, and priorities.
Required Qualifications
- Strong proficiency in standard digital design and scheduling software (e.g., Canva, Later, Hootsuite, Buffer, CapCut).
- Knowledgeable about social selling tactics, CRM platforms (e.g., GoHighLevel, HubSpot), and direct messaging automation tools.
- Familiarity with sales funnel principles, lead qualification frameworks, and omnichannel customer communication.
- Understanding of brand voice guidelines, community management standards, and digital communication ethics.
- Strong copywriting, editing, and storytelling skills in both English and Spanish, tailored to persuasive and engaging tones.
- Experience with historical campaign data analysis, marketing/sales formulas (ROI, CTR, conversion rate), and spreadsheet optimization.
- Ability to understand complex product offerings and target audience pain points, turning them into high-converting social content.
- Strong problem-solving mindset, aesthetic reasoning, and extreme attention to detail.
Preferred / Nice to Have
- Knowledge of short-form video editing tools (e.g., CapCut Pro, Premiere Pro) for Reels, TikToks, and YouTube Shorts.
- Exposure to paid ad platforms (e.g., Meta Ads Manager, TikTok Ads) and retargeting campaigns.
- Familiarity with landing page builders and email marketing platforms (e.g., Mailchimp, ConvertKit, ActiveCampaign).
- Experience in professional social media DM closing, handling objections, and booking sales discovery calls.
- Background or academic degree in Marketing, Business Administration, Communications, Sales, or a related field.
Job Requirements
- Reliable computer (Intel i5/i7 or equivalent)
- Minimum 50 Mbps wired internet connection
- Noise-canceling headset
- Quiet home office suitable for conducting live virtual training
- Webcam for daily meetings and other online sessions
- Proficient in Google Workspace or Microsoft Office
- Comfortable using Zoom and other online collaboration tools
- Work Schedule: Available to Work US Time Zones
Important:
- Ensure that the resume you send is in English. Resumes in other languages may not be considered.
- This is an URGENT ROLE, thus, we do NOT ACCEPT applicants who are currently employed full-time, seeking part-time work, on floating status, or currently rendering a notice period.
Job Types: Full-time, Permanent
Pay: $11,500.00 - $14,700.00 per month
Work Location: Remote
