Job objective
Plan, execute, segment, and scale Facebook Ads campaigns that generate high-quality leads, validate new services, and maintain consistent results for different clients.
MANDATORY requirements (NON-negotiable)
- 5+ years of proven experience managing Facebook/Instagram Ads campaigns
- Proven track record of measurable results (leads, CPA, CPL, ROAS)
- Experience in local services and lead generation
- Full mastery of advanced segmentation (interests, behaviors, broad audiences, and lookalikes)
- Experience launching and selling new services from scratch
- Ability to scale campaigns without losing lead quality
Technical knowledge
- Meta Ads Manager (expert level)
- Pixel and Conversion API
- Lead Forms, WhatsApp Ads, and Landing Pages
- Performance-oriented campaign structures
- In-depth analysis of metrics (not just CTR)
Key responsibilities
- Create and optimize campaigns on a daily basis
- Define and test segmentations based on pain points and needs
- Analyze lead quality and adjust campaigns
- Scale budgets in a controlled manner
- Propose strategic improvements based on data
Ideal profile
- Performance and sales mindset, not branding
- Self-motivated, organized, and results-oriented
- Able to handle 5–8 high-level clients maximum
- Clear communication and solution-oriented
Job Type: Permanent
Pay: From $20,000.00 per month
Experience:
- Trafficker Facebook Ads: 2 years (Required)
Language:
Work Location: Remote
