Mexico or Latin America | Guadalajara, Mexico strongly preferred
Hybrid / Flexible work model
About the Role
An international technology company focused on SaaS platforms and marketplace solutions is looking for a highly hands-on, strategic, and growth-oriented Senior Marketing Manager.
This role will lead and execute B2B marketing strategies focused on demand generation, user acquisition, positioning, and pipeline growth for technology platforms operating across the United States and Latin America.
We are NOT looking for a purely corporate branding or agency-management profile.
We are looking for a true growth marketing operator with direct experience executing digital campaigns, optimizing performance, and working inside fast-growing SaaS/startup environments.
Position Objective
Lead and execute the end-to-end B2B marketing strategy, driving measurable growth through:
Key Responsibilities
Design and execute B2B growth marketing strategies.
Translate positioning into measurable campaigns and initiatives.
Generate pipeline and commercial opportunities.
Execute multi-channel performance-driven campaigns.
Build and optimize campaigns across Google Ads, LinkedIn Ads, and other platforms.
Optimize CPC, CAC, CVR, and overall campaign performance.
Execute A/B testing and continuous experimentation.
Develop landing pages and acquisition funnels.
Analyze campaign metrics and user behavior.
Generate actionable insights based on data.
Measure impact on pipeline, revenue, and acquisition.
Work closely with sales, product, and leadership teams.
Align messaging, go-to-market initiatives, and commercial objectives.
Participate in strategic growth decisions.
Ideal Profile
7–10+ years of B2B marketing experience.
Background in SaaS, startups, marketplaces, or technology companies.
Proven hands-on campaign execution experience.
Experience working in fast-growth environments.
Experience targeting the US market.
What We Are NOT Looking For
Purely corporate branding profiles.
Agency coordinators without direct execution experience.
PR or communications-only backgrounds.
Candidates without hands-on paid media platform experience.
Key Competencies
What Will Make Someone Successful
Early-stage SaaS experience
Growth mindset
Ability to build and optimize campaigns directly
Capability to execute from day one
Autonomous and proactive profile
Comfortable with ambiguity and fast-paced environments
Compensation
Competitive compensation based on experience.
High-visibility role with strong growth potential inside an international technology company.
