Lead and execute strategic direction and Marketing strategy for Stellantis Peugeot brand to accelerate Brand positioning and long-term growth, managing campaigns, brand budget, and ensuring consistent messaging across media, social first mindset and conducting market research to boost brand awareness and market Insights.
Key responsibilities include analyzing market trends ensuring brand alignment in all marketing materials, managing Peugeot Global marketing team projects, on & offline media, tracking campaign analytics, coordinating events & promotional activities. This role requires strong communication skills, proficiency in marketing tools and a proactive detail-oriented approach to supporting sales and marketing goals in collaboration with Product teams to align business objectives.
Requirements:
Experience:
- 8-10 years of experience in brand leadership roles in Marketing, proven experience in brand management, marketing strategy, and campaign execution, leading integrated 360 marketing campaigns and brand launches.
- Bachelor's degree in Marketing, Business, or related field or specialized certifications preferred.
- 7+ years of experience in managing and leading teams, including external partners.
- Experience in Global scale preferred
- Excellent written and verbal communication skills, with ability to present in different stakeholders
- Data driven mindset with the ability to translate insights into brand communication strategies
- Proactive, high drive profile with strong ownership and accountability
- Fluent English required
Technical Knowledge:
- Brand awareness and perception metrics
- Campaign ROI and ROAS (Return on Ad Spend)
- Customer engagement and acquisition rates
- Budget Management forecasting, financial acumen.
- Analytical Skills: Ability to analyze metrics and translate data into actionable insights, desirable Nielsen, Ipsos and Market insights Agencies management
- Experience with social media platforms and CRM tools.
