Head of Marketing
Marketing Strategy, Brand Growth & Demand Generation
Guadalajara, Jalisco, México
Tijuana, Baja California, México
On-Site
Help Build the Growth Behind the Mission
At FLF, meaningful client relationships begin with meaningful marketing.
As our organization continues to grow, we rely on innovative marketing strategies, data-driven decision-making, and high-performing campaigns to connect with individuals who need our services while strengthening our brand across every channel.
We are seeking an experienced Head of Marketing to lead the firm's integrated marketing strategy across digital and traditional channels while driving measurable growth, client acquisition, and brand awareness.
If you're passionate about performance marketing, strategic leadership, brand development, and building scalable marketing organizations, we'd love to hear from you.
Why This Role Matters
As our Head of Marketing, you will serve as the strategic leader responsible for developing and executing the firm's marketing vision while overseeing brand strategy, lead generation, campaign performance, and client acquisition.
You'll collaborate closely with Executive Leadership, Operations, Intake, Legal, and Creative teams to build integrated marketing initiatives that generate qualified leads, improve conversion rates, and support sustainable business growth.
Your work will directly influence brand visibility, marketing ROI, client acquisition, revenue growth, and the firm's continued expansion.
Compensation & Benefits
- USD salary compensation paid twice a month
- Performance-based bonus opportunities
- Executive leadership role within a rapidly expanding organization
- Ongoing professional development and leadership training
- Exposure to cutting-edge AI tools, marketing technologies, and business intelligence platforms
- Collaborative, innovative, and results-driven work environment
- Modern offices located in Guadalajara's premier financial district and Tijuana
What You'll Do
Marketing Strategy & Business Growth
- Develop and execute comprehensive marketing strategies aligned with the firm's business objectives and growth initiatives.
- Lead integrated marketing campaigns across digital, traditional, and emerging media channels.
- Balance long-term brand development with short-term lead generation and revenue objectives.
- Identify new market opportunities and growth strategies that strengthen the firm's competitive position.
Performance Marketing & Demand Generation
- Oversee all paid and organic acquisition channels, including SEO, PPC, social media advertising, email marketing, content marketing, and referral initiatives.
- Own key performance metrics including Customer Acquisition Cost (CAC), Cost Per Lead (CPL), Return on Investment (ROI), Lifetime Value (LTV), and conversion rates.
- Continuously optimize campaigns using data-driven testing, audience segmentation, and funnel optimization.
- Develop scalable lead generation strategies that maximize marketing efficiency and business growth.
Campaign Execution & Marketing Technology
- Launch, manage, and optimize campaigns using platforms such as Google Ads, Meta Ads Manager, HubSpot, ActiveCampaign, and similar marketing technologies.
- Build and optimize marketing funnels, automation workflows, email campaigns, and customer journeys.
- Utilize AI-powered tools to improve campaign development, creative production, reporting, and operational efficiency.
- Evaluate emerging technologies and recommend innovative marketing solutions.
Analytics & Business Intelligence
- Develop executive dashboards that provide visibility into marketing performance and business impact.
- Monitor campaign performance using Looker Studio, Google Analytics, Power BI, and similar reporting platforms.
- Analyze customer behavior, attribution, conversion funnels, and campaign effectiveness.
- Present actionable insights and strategic recommendations to executive leadership.
Brand Management & Content Strategy
- Lead the development and execution of the firm's brand strategy across all customer touchpoints.
- Oversee content marketing, creative direction, messaging, and storytelling initiatives.
- Ensure brand consistency across digital platforms, traditional advertising, sales collateral, and client communications.
- Guide the creation of high-performing marketing assets that strengthen engagement and conversion.
Leadership & Cross-Functional Collaboration
- Lead, mentor, and develop internal marketing professionals while managing external agencies and strategic partners.
- Establish departmental goals, KPIs, and performance standards.
- Partner closely with Legal, Intake, Operations, Business Development, and Executive Leadership to align marketing initiatives with organizational objectives.
- Foster a culture of innovation, accountability, collaboration, and continuous improvement.
What We're Looking For
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum 10 years of progressive marketing leadership experience, preferably within legal services, professional services, healthcare, or high-growth organizations.
- Proven success leading integrated marketing strategies across both digital and traditional channels.
- Extensive experience with SEO, paid media, social media advertising, email marketing, CRM automation, conversion optimization, and lead generation.
- Advanced knowledge of Google Ads, Meta Business Suite, Google Analytics, Looker Studio, HubSpot, Power BI, Microsoft Excel, and Google Sheets.
- Experience with marketing automation platforms such as HubSpot, ActiveCampaign, Zapier, or similar technologies.
- Strong understanding of marketing KPIs including CAC, CPL, ROI, ROAS, LTV, and attribution modeling.
- Professional proficiency in English with exceptional leadership, communication, and presentation skills.
Preferred Qualifications
- Master's degree in Marketing, Business Administration (MBA), or a related discipline.
- Experience within Personal Injury law firms, legal services, or BPO organizations.
- Familiarity with Filevine, RingCentral, CallRail, and legal CRM platforms.
- Experience leading large marketing teams in high-growth environments.
- Certifications in Google Ads, Google Analytics, Meta Advertising, HubSpot, or Digital Marketing.
- Knowledge of California legal advertising regulations.
- Experience leveraging AI technologies to improve marketing strategy and operational efficiency.
The Type of Person Who Thrives Here
Our most successful team members are:
- Visionary marketing leaders who balance strategy with execution
- Data-driven decision-makers focused on measurable business growth
- Creative problem-solvers who embrace innovation and emerging technologies
- Strong leaders who inspire high-performing teams
- Collaborative partners who influence across departments
- Analytical marketers who continuously optimize performance
- Accountable professionals committed to delivering exceptional results
Why Join FLF?
At FLF, marketing is more than building awareness—it's a strategic engine that fuels growth and connects people with the legal representation they need.
You'll work directly with executive leadership while building the marketing organization that supports one of the fastest-growing Personal Injury Law Firms.
As we continue investing in technology, AI, business intelligence, and brand innovation, you'll play a pivotal role in shaping the future of our marketing strategy and business growth.
About FLF
FLF is a growing Personal Injury Law Firm dedicated to helping injured individuals and their families obtain the justice and compensation they deserve.
Our success is driven by talented professionals across legal, client services, business operations, marketing, technology, and analytics who work together to deliver exceptional results. We believe that when great people, compelling storytelling, and data-driven marketing come together, extraordinary outcomes follow.
Our Core Values
Loyalty – To our clients, our team, and our mission.
Trust – Building confidence through transparency, consistency, and results.
Respect – For clients, colleagues, and the communities we serve.
Accountability – Taking responsibility for outcomes, both successes and mistakes.
Continuous Growth – Striving to learn, adapt, and improve daily.
Equal Opportunity Employer
FLF is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive workplace for all team members.
Ready to Apply?
If you're excited about leading integrated marketing strategies, building high-performing campaigns, and driving measurable business growth through innovation and data, we'd love to hear from you.
Please submit your resume along with a portfolio or examples of integrated marketing campaigns you've led, including performance metrics, growth initiatives, or business outcomes that demonstrate the impact of your leadership.
