Creative Strategist (Paid Media & Content)
About 3 Types
3 Types is a growth-focused marketing agency helping ecommerce, SaaS, and B2B brands scale through paid media, creative strategy, website optimization, email marketing, and analytics.
We are looking for a Creative Strategist who can develop high-performing content concepts, ad angles, hooks, and scripts that drive measurable business results. This person will own the creative strategy process from concept to launch while coordinating with the Creative team to produce assets and the Paid Media team to launch, analyze, and optimize campaigns.
This role is ideal for someone who understands direct-response marketing, consumer psychology, social media trends, influencer content, and performance creative.
Strong professional communication in English required
Responsibilities
Creative Strategy & Ideation
- Develop creative concepts for Meta, TikTok, YouTube, and other paid media channels
- Create content angles based on customer pain points, desires, objections, and motivations
- Research competitors and identify winning creative trends
- Develop creative testing roadmaps for client campaigns
- Generate new ad concepts and campaign ideas on a weekly basis
Script Writing & Creator Briefs
- Write UGC scripts, founder story scripts, testimonial concepts, product demonstrations, and direct-response advertisements
- Create detailed creator briefs for influencers and content creators
- Develop hooks, CTAs, and messaging frameworks
- Adapt content ideas across multiple formats and platforms
Influencer & Creator Coordination
- Assist in identifying and sourcing content creators
- Collaborate with influencers and creators to ensure content aligns with campaign goals
- Review creator submissions and provide feedback
- Help manage content production timelines and deliverables
Performance Analysis
- Review creative performance data and identify opportunities for improvement
- Analyze winning and losing creatives
- Collaborate with paid media managers to improve campaign performance
- Use data to inform future creative concepts and testing strategies
Cross-Functional Collaboration
- Collaborate with the Design, Video, and Creative teams to bring concepts, scripts, and campaign ideas to life.
- Develop detailed creative briefs that provide clear direction for designers, video editors, content creators, and influencers.
- Partner with the Paid Media team to ensure creative assets are aligned with campaign objectives, audience targeting, and testing strategies.
- Review creative performance data with media buyers and identify opportunities for new concepts, hooks, messaging, and iterations.
- Participate in creative review meetings and campaign planning sessions to prioritize content production based on business goals and performance data.
Qualifications
- 2+ years of experience in content strategy, creative strategy, influencer marketing, paid social, or a related field
- Strong copywriting and script-writing skills
- Understanding of Meta Ads, TikTok Ads, and direct-response marketing
- Experience creating creator briefs and content concepts
- Strong understanding of marketing fundamentals
- Excellent English communication skills (written and verbal)
- Ability to manage multiple client accounts simultaneously
Preferred Qualifications
- Ecommerce marketing experience (Shopify)
- Experience working with influencers or UGC creators
- Experience using Meta Ads Manager, TikTok Ads Manager, or similar platforms
Success Metrics
- Number of creative concepts generated each month
- Quality and performance of creative testing initiatives
- Improvement in CTR, engagement rates, and conversion metrics
- Timely delivery of scripts and creator briefs
- Contribution to client growth and campaign performance
Compensation
Competitive compensation based on experience and location.
Location
Remote
Job Type: Full-time
Experience:
- Content strategy: 2 years (Required)
- Meta ads: 1 year (Required)
Language:
Location:
Work Location: Remote
