At Viva, we look for passionate individuals who truly love what they do. Now is the perfect time to join our team!
Viva is the lowest-cost, most preferred, fun, and profitable airline in the Americas, operating the youngest fleet in Latin America and ranking among the fastest-growing airlines worldwide. We foster a culture of inclusion, passion, and transparency—breaking traditional norms, redefining the way we work, and committing to excellence in service and passenger safety.
About the role
As a Loyalty Commercial Lead - Retail, Hospitality & Lifestyle you are responsible for leading one of Doters’ most diverse and high-impact verticals, covering partnerships across retail (e.g., Coppel), hospitality (e.g., hotels), food delivery (e.g., Rappi), and digital entertainment (e.g., Disney+). The role plays a critical function in driving daily point activity, deepening ecosystem engagement, and unlocking new monetization opportunities through consumer-facing brands.
This position requires strategic thinking, broad commercial range, and the ability to manage complex, multi-touchpoint partnerships with both national and global partners. The Retail, Hospitality & Lifestyle vertical is essential for building loyalty frequency and relevance beyond core travel categories — and turning everyday spend into scalable commercial value.
Your deliverables will include:
- Architect and own the commercial strategy across lifestyle categories — identifying how each partner type (e.g., Rappi, Disney+, Coppel, Marriott) can drive point activity, engagement, and profitability
- Design loyalty use cases that maximize commercial outcomes — including merchant-funded offers, digital gift card redemptions, subscription bundling, and cobranded promotions
- Lead commercial negotiations, partnership governance, and executive-level engagement with key stakeholders and C-level counterparts.
- Develop business cases, financial models, and strategic recommendations to support new partnerships, portfolio expansion, and revenue growth initiatives.
- Oversee cross-functional collaboration with Legal, Finance, Product, Tech, and Marketing teams to ensure successful partnership integration and execution.
- Monitor portfolio KPIs, partnership performance, and financial metrics, identifying risks and driving strategic actions to optimize business results.
Our ideal candidate:
- Bachelor’s degree in Business Administration, Finance, Economics, Marketing, Engineering, or related field.
- Advanced English proficiency required.
- 3–6+ years of experience in strategic partnerships, category management, or loyalty programs across retail, hospitality, e-commerce, or digital entertainment.
- Strong commercial and negotiation skills, including sales strategy, partner management, and executive presentations.
- Analytical mindset with the ability to evaluate business performance, market opportunities, and commercial data.
- Experience in ecommerce, loyalty programs, cobrand products, or partnerships is highly preferred.
- Excellent communication and stakeholder management skills, with the ability to influence and interact with senior leadership.
- Ability to manage multiple conversations, priorities, and negotiations in fast-paced environments.
- Knowledge of Tableau and Microsoft Office tools preferred.
Benefits You Will Enjoy as #TeamViva
- Flexible schedule
- #TheBestAirlineToWork: An incredible work environment
- Unlimited vacation from day one
- Savings fund & savings account
- Staff Travel: Discounted flights for you and up to 12 loved ones after 6 months
- MyIDTravel: Fly worldwide with 20+ airline alliances at reduced fares after 6 months
- Life & medical insurance + 24/7 online family medical assistance
- Exclusive discounts on gyms, retail stores, restaurants, universities, and more
- Above-the-law benefits
Viva is an equal opportunity employer. All qualified applicants will receive consideration without discrimination of any kind. All candidate information will be handled confidentially and in compliance with Mexican data-protection regulations. Your data will be used only for recruitment-related purposes.
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