Define and implement the marketing strategy and operational plans for the assigned therapeutic line, aligned with the company’s commercial objectives.
Analyze dynamically market dynamics, competition, market share, therapeutic trends, and prescribing behavior to identify growth opportunities.
Develop customer personas, brand positioning, value proposition, key messages, and promotional campaigns for the product portfolio.
Design and deliver effective customer journeys´ touchpoints teaming with Medical and Commercial areas.
Conduct regular field work with the Sales Force to:
Validate the effectiveness of messaging and promotional materials.
Gather insights from healthcare professionals, points of sale, and the market.
Support product launches, campaigns, and key strategic initiatives.
Work closely with Commercial teams to align go‑to‑market strategies, sales priorities, and commercial objectives.
Collaborate actively with the Medical Affairs team to ensure scientific accuracy, regulatory compliance, and consistency in the customer journey messaging.
Lead product launch and relaunch initiatives and manage the full product life cycle.
Monitor performance KPIs (sales, market share, campaign ROI) and adjust strategies accordingly.
Manage the marketing budget assigned to the therapeutic line.
