About 3 Types
3 Types is a growth marketing agency that helps eCommerce, B2B, and SaaS companies grow through strategy, paid media, SEO, email marketing, conversion optimization, websites, analytics, and creative. We believe every marketing channel should work together toward a single business goal and not operate in silos.
We're looking for a senior Marketing Director to lead marketing strategy across our client portfolio and become the strategic leader our clients rely on for growth.
This is not a campaign management role.
This is a leadership position responsible for developing marketing roadmaps, identifying growth opportunities, aligning internal teams, and ensuring every client has a clear strategy backed by data.
Strong professional communication in English required
Position Overview
The Marketing Director owns the marketing strategy for every assigned client.
You will lead quarterly planning, monthly initiatives, promotional calendars, and channel alignment while guiding our Paid Media, SEO, Email Marketing, Creative, Website, and Project Management teams.
You will translate business goals into actionable marketing plans and ensure every team member understands what success looks like.
If our clients ask, "What should we be doing next?"; you should already have the answer.
Responsibilities
Strategic Leadership
- Develop comprehensive weekly, monthly, quarterly, yearly marketing strategies for assigned clients.
- Build annual and quarterly growth roadmaps.
- Create monthly marketing calendars that align all marketing channels.
- Plan promotional campaigns, seasonal sales, product launches, partnerships, influencer campaigns, and retention initiatives.
- Present strategic recommendations to clients during recurring meetings.
- Act as the primary marketing strategist for executive stakeholders.
Cross-Channel Marketing Strategy
Oversee and coordinate strategy across:
- Paid Media (Google, Meta, LinkedIn, TikTok)
- SEO
- Email & SMS Marketing
- Organic Social Media
- Shopify / Website Optimization
- Landing Pages
- CRO (Conversion Rate Optimization)
- Affiliate Marketing
- Influencer Marketing
- Content Marketing
Ensure every channel supports the same business objectives rather than operating independently.
Data & Performance Analysis
Review business performance weekly using:
- Shopify
- GA4
- Meta Ads
- Google Ads
- Klaviyo
- Google Search Console
- Microsoft Clarity
- Looker Studio
- CRM platforms (HubSpot, Salesforce, etc.)
Identify:
- Why revenue increased or declined
- Why ROAS changed
- Why conversion rates moved
- Why AOV shifted
- Why traffic quality changed
- Where customers are dropping off in the funnel
Develop recommendations based on data—not assumptions.
Marketing Planning
Own client marketing calendars including:
- Product launches
- New collections
- Seasonal campaigns
- Holiday promotions
- Partnership campaigns
- Email campaigns
- Paid media launches
- Website updates
- Creative production schedules
Ensure all departments execute against a unified marketing plan.
Team Leadership
Collaborate closely with:
- Paid Media Managers
- Creative Director
- SEO Team
- Email Marketing Team
- Designers
- Developers
- Project Managers
Provide clear strategic direction while holding teams accountable for execution and deadlines.
Client Leadership
Lead recurring strategy meetings with clients.
Communicate:
- Business performance
- Strategic priorities
- Marketing opportunities
- Competitive insights
- Testing roadmap
- Quarterly growth initiatives
Become a trusted advisor rather than simply reporting marketing metrics.
Qualifications
- 8+ years of experience in digital marketing.
- Agency experience managing multiple client accounts.
- Experience building integrated marketing strategies across multiple channels.
- Strong understanding of Shopify and eCommerce growth.
- Experience with B2B lead generation is a plus.
- Strong analytical mindset with the ability to translate data into actionable insights.
- Excellent communication and presentation skills.
- Experience managing cross-functional marketing teams.
- Comfortable presenting to founders, CEOs, and executive leadership.
Preferred Experience
- Shopify
- Google Ads
- Meta Ads
- Klaviyo
- GA4
- Looker Studio
- Google Tag Manager
- Microsoft Clarity
- Google Search Console
- HubSpot or Salesforce
- Notion
- AI tools such as ChatGPT, Gemini, Claude, and Perplexity
If you love solving business problems through data, strategy, creativity, and leadership, we'd love to meet you.
Job Type: Full-time
Experience:
- Digital marketing: 8 years (Required)
- shopify: 1 year (Required)
- Google Ads: 1 year (Required)
Language:
Work Location: Remote
