The Email Marketing Specialist is responsible for the independent execution and support of email marketing campaigns. This role focuses on maintaining email databases, implementing campaign elements, and contributing to the optimization of email performance. The specialist works under general supervision, prioritizing their own work to ensure timely and accurate delivery of email marketing activities.
JOB DUTIES:
- Execute and support day-to-day email marketing campaigns, including setup, testing, deployment, and performance monitoring.
- Manage email lists, including imports, segmentation, and data hygiene.
- Support A/B and multivariate testing and provide initial performance insights.
- Collaborate with internal teams to gather content and ensure alignment of email communications.
- Track campaign performance and contribute to reporting and compliance (CAN-SPAM, GDPR).
- Identify opportunities to improve email processes, automation, and overall campaign effectiveness.
YOU MUST HAVE:
- 2-5 years of professional experience in digital marketing, with a focus on email marketing.
- Demonstrated proficiency with marketing automation platforms (e.g., Braze, Salesforce Marketing Cloud, HubSpot, Marketo).
- Proven experience leveraging email analytics platforms to track, analyze, and report campaign performance
Position based in Queretaro
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WE VALUE:
- Familiarity with HTML/CSS for email template customization and customer segmentation strategies.
- Strong communication, writing, and organizational skills with attention to detail.
- Ability to manage multiple priorities, work under tight deadlines, and adapt in a fast-paced environment.
- Capable of working independently and as part of a team, with strong follow-through and accountability.
- Solid business understanding combined with technical aptitude.
WHAT'S IN IT FOR YOU:
#LI-CM1
#LI-Hybrid
