About Timephoria
We are a fast-growing beauty and cosmetics asian group revolutionizing the market in Mexico under our prominent brand TimePhoria
We expand our global presence and establish our founding team in Mexico, we are looking for agile, strategic minds with a passion for the beauty industry who want to take ownership of their projects and make an impact from day one.
TimePhoria is a revolutionary makeup brand. Developed with advanced technology that merges with the immersive science. Every Timephoria product is infused with the essence of different universes, capturing the energy, colors, and textures of distant worlds. Timephoria offers much more than makeup: it is a ticket to a beauty adventure that transcends time and space.
Overview
As a Meta Ad Content Planner, will bethe bridge between creative storytelling and media performance. The mission is to own the performance of creative assets across Meta platforms (Facebook, Instagram), translating product insights and campaign objectives into high-converting ad concepts, scripts, and execution-ready briefs in a fast-paced environment.
Needs to lead the direct-response content strategy to support the hyper-growth for Timephoria. Will work closely with the Performance Marketing team to turn data into scroll-stopping variations that drive real conversion, not just aesthetic engagement.
Key Responsibilities
1. Campaign & Content Strategy
- Plan and structure targeted content for Meta ad campaigns mapped across the entire funnel (Awareness, Consideration, and Conversion).
- Align creative concepts with target consumer pain points in the Mexican market (e.g., skin concerns, weather, makeup long-lasting needs).
- Manage the performance content calendar in alignment with commercial promotions,mega-campaigns (Hot Sale, Buen Fin), and e-commerce product launches.
2. Creative Brief & Content Development (Direct Response)
- Write compelling, hook-first short-form video scripts (Reels/Stories) with strong 3-second openers and clear benefit messaging tailored to Mexican slang and consumer behavior.
- Create actionable, performance-focused briefs for video editors and graphic designers, ensuring minimal back-and-forth.
- Support Content and Influencer Marketing teams by structuring UGC (User Generated Content) and KOL assets to meet paid media compliance and performance standards.
3. Performance Optimization & Data Analysis
- Track and analyze daily creative metrics (CTR, Hook Rate, Watch-Through Rate, CPC, and ROAS) alongside the Paid Media team to identify winning assets.
- Execute a continuous A/B testing framework for creative hooks, visual angles, and copy variations.
- Rapidly iterate and scale winning formats, turning data insights into immediate production-ready briefs.
4. Brand & Quality Control
- Ensure all high-converting ad variations maintain the premium positioning and guidelines for Timephoria.
- Review and approve final video and static assets before they go live in the Ads Manager.
Requirements
- Resume & Portfolio must be send in ENGLISH to consideration.
- Bachelor’s degree in Marketing, Graphic Design, Communications, Advertising, or related fields.
- At least 4 years of proven experience in Content Planning, Creative Strategy, Direct Response Copywriting, or Paid Social roles.
- Demonstrated experience in developing content that performs against conversion/sales metrics (ROAS/CPA). Background in Beauty, Cosmetics, E-commerce, or FMCG sectors is highly preferred.
- Deep understanding of Meta Ads creative formats (Reels, Stories, Carousels, Collection Ads) and technical specifications (9:16 safe zones, text overlay limits).
- Familiarity with Mexican retail and e-commerce environments, specifically Mercado Libre, Amazon, and TikTok Shop formats.
Soft Skills & Competencies
- Advanced/Fluent English is Mandatory, as you will coordinate strategies and report performance metrics with global headquarters.
- Ability to generate multiple distinct angles and ganchos for the same product to fight creative fatigue.
- Comfortable working under tight timelines in a high-volume production ecosystem (60-80 video assets monthly).
- A chameleon profile that enjoys analyzing metrics dashboards just as much as brainstorming visual concepts.
Equal Opportunity Statement
Skintific Mexico is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment free of discrimination based on race, gender, age, religion, sexual orientation, national origin, or disability status.
Job Types: Full-time, Permanent
Pay: $25,000.00 - $40,000.00 per month
Application Question(s):
- Please share the link to your book or portfolio (if apply)
- Are you fully available to work Monday through Friday on a 100% in-person basis in Mexico City? / Whats is your availability to join?
- Describe a specific Meta Ad campaign where you created short-form video scripts (Reels/Stories) for direct-response performance. What core pain points/angles did you target to resonate with the local market, and how did you iterate or test different hooks to fight creative fatigue?
Language:
Work Location: In person
