PURPOSE OF THE JOB
To partner with the Brand Director in shaping and executing the brand's strategic vision, driving innovative campaigns, and elevating brand equity. This role acts as a key catalyst for growth, blending creative storytelling with data-driven insights to connect with consumers, lead high-performing teams, and ensure seamless execution across all brand touchpoints.
- Strategy & Brand Positioning
Co-create and execute the comprehensive marketing strategy aligned with the Maison’s business objectives and long-term vision.
Translate brand positioning into compelling, cohesive omnichannel marketing campaigns across digital, retail, PR, and experiential channels.
Monitor market trends, consumer behavior, and competitive landscape to identify new growth opportunities and maintain brand edge.
- Campaign Execution & Leadership
Lead the end-to-end planning and execution of major product launches, brand moments, and lifecycle marketing initiatives.
Oversee media planning, performance marketing, and creative production, ensuring consistent brand storytelling and high ROI.
Collaborate cross-functionally with Merchandising, Retail, Sell In, and Global/Regional teams to ensure seamless go-to-market execution.
- Team Management & Development
Lead, mentor, and inspire a growing team of marketing professionals, fostering a culture of creativity, accountability, and continuous learning.
Manage agency relationships, external partners, and creative talent, ensuring high standards of output and alignment with brand guidelines.
Manage the marketing budget, optimizing resource allocation across channels to drive maximum impact.
Define, track, and report on key performance indicators (KPIs) for campaigns and brand health, utilizing data-driven insights to refine ongoing strategies.
