Ejercito Nacional No. 350 Suite 4C, Mexico City, MÉX, Mexico, 11560
FIELD MARKETING senior manager, FIELD MARKETING – CASA (Shared service)
JOB SUMMARY: The Senior Manager, Field Marketing leads Account Managers and/or Coordinators focused on developing marketing strategies for the properties within a geographical area or portfolio of hotels, with special emphasis on Digital Marketing. Coaches, trains and provides guidance to Account Managers as they design the annual strategic plan for the hotels in their portfolio and also works with Revenue Management and Sales Area leadership to ensure alignment with Area priorities and needs.
Under the leadership of the Director Marketing, this individual works to ensure program operations are aligned with continent strategy and to ensure stakeholder buy in and satisfaction. This includes identifying partnership and local activation opportunities, crafting destination campaigns, development of presentations, and helping to develop action plans to improve stakeholder satisfaction. This person is also responsible for selling the shared service to expand hotel participation. Partners closely with key stakeholders and internal/external partners to influence and implement marketing strategies. Drives topline revenue by fully leveraging marketing programs that are integrated with the total hotel strategy. Guides the development and execution of paid media campaigns, content updates/audits, property offers, and other high-impact marketing tactics across all hotels within their portfolio. As part of the Marketing team, this role is fully connected into resources in their Area. The Senior Marketing Manager liaises, educates, and builds deep partnerships with their regional teams to verify all brand, local and digital marketing efforts are effectively integrated with the selling efforts for the organization.
Education and Experience:
4+ years of experience in equivalent position with relevant professional experience in marketing, digital marketing or related function, demonstrating progressive career growth and pattern of exceptional performance
Travel industry, hotel property experience, Field Marketing experience, or related, preferred
Fluency of Spanish required- Portuguese a plus. Excellent communication skills, including writing skills, with great attention to detail. Must be able to develop effective presentations and speak to large/small groups.
The following are specific responsibilities and contributions critical to the successful performance of the position:
Develops and implements integrated programs for key market in response to customer needs, market trends, key competitors, brand direction, and stakeholder needs
Develop a thorough understanding of the lodging business (hotel operation, industry drivers, challenges, competitors, MI’s position in the global marketplace) and cutting edge marketing trends to unveil opportunities for growth
Managing Responsibilities with Stakeholders
Managing Work, Projects, and Policies
Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to conclude, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.
Generating Talent and Organizational Capability
Learning and Applying Professional Expertise
Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
Mathematical Reasoning - Demonstrates ability to add, subtract, multiply, or divide quickly, correctly, and in a way that allows one to solve work-related issues.
At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.
