AI Marketing Specialist / Generative Search Lead — Relocation to Cozumel, Mexico
Sanctuary Clinics & Communities
Location: Cozumel, Quintana Roo, Mexico (on-site, full-time)
Reports to: Marketing Project Manager and Dr. David Hoskins (Founder)
Compensation: competitive, to home account, plus full room and board on our Cozumel campus. $2,500–$3,000 USD/month + up to $500 USD/month performance bonus + full room and board. Local currency amounts shown by Indeed are approximate equivalents.
ABOUT THE ROLE
You will own Sanctuary's presence in the new, AI-driven dimension of marketing — the layer beyond traditional Google SEO and PPC. As search and discovery shift toward AI answer engines (ChatGPT, Perplexity, Google AI Overviews/Gemini, Claude, and voice assistants), you make sure Sanctuary's brand, clinicians, and content are cited, surfaced, and recommended by these systems.
You will build our Generative Engine Optimization (GEO/AEO) strategy, deploy AI tooling across the content and campaign workflow, and future-proof our visibility as the landscape moves from ten blue links to AI-generated answers. This role complements the SEO Strategist: where that role owns classic organic and geographic search, you own AI-answer visibility and AI-powered marketing operations.
KEY RESPONSIBILITIES
- Own Generative Engine Optimization (GEO) / Answer Engine Optimization (AEO) — make Sanctuary the cited, recommended source inside ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, and voice search.
- Track and improve how the brand, its clinicians, and its programs appear in AI-generated answers; monitor AI citation share and sentiment.
- Structure content for machine readability and citation: entities, structured data, FAQs, clear claims, author authority, and trust signals that LLMs reward.
- Build and manage an AI tooling stack for the marketing team — content, research, drafting, repurposing, image/video, and automation — with quality and brand-safety guardrails.
- Develop prompt libraries, templates, and AI-assisted workflows that let a small team produce more without losing the pastoral/clinical voice.
- Establish AI governance: accuracy, medical/EEAT compliance, disclosure, brand voice, and human-in-the-loop review.
- Run experiments on emerging AI ad and discovery channels beyond classic Google/Meta PPC, and advise on where paid dollars move next.
- Build entity/knowledge-graph presence (Wikipedia/Wikidata, Google Knowledge Panel, author profiles) so AI systems recognize Sanctuary and its people.
- Partner with the SEO Strategist so classic SEO and AI-answer visibility reinforce each other, and with the Content Producer on AI-assisted production.
- Report on AI-visibility metrics and translate a fast-moving landscape into clear recommendations for leadership.
REQUIRED QUALIFICATIONS
- Demonstrated transition into AI-era marketing — hands-on work optimizing for AI answer engines / generative search, not just traditional SEO and PPC.
- Deep, current understanding of how LLMs and AI search select, cite, and summarize sources.
- Practical mastery of AI marketing tools (LLMs, AI content/image/video tools, automation platforms) and prompt engineering.
- Strong grasp of structured data, entities, and knowledge-graph tactics that influence AI systems.
- Solid foundation in classic SEO/content so AI and organic strategy stay aligned.
- Analytical mindset with the ability to measure and report AI-visibility outcomes.
- Comfort operating in a fast-changing space with sound judgment on accuracy and brand safety.
- Professional written and spoken English (bilingual English/Spanish strongly preferred).
PREFERRED / BONUS
- Healthcare, medical-tourism, or YMYL experience and familiarity with AI accuracy/compliance risks in health content.
- Experience building AI workflows or automations for a small marketing team.
- Familiarity with GEO/AEO measurement tools and AI-visibility tracking platforms.
- Interest in faith-based/mission-driven organizations.
FIRST 90 DAYS
- Deliver a baseline audit of how Sanctuary currently appears (or doesn't) across major AI answer engines, plus a GEO/AEO strategy to improve it.
- Stand up a governed AI tooling stack and prompt library the team actually uses, with brand-voice and accuracy guardrails.
- Ship the first structured-data / entity / content changes that measurably improve AI citation and visibility.
To apply: send your resume and portfolio to [email protected]
Job Types: Full-time, Temporary
Pay: $43,600.00 - $52,300.00 per month
Ability to commute/relocate:
- Cozumel Turístico, QRoo.: Reliably commute or planning to relocate before starting work (Preferred)
Language:
Work Location: In person
