Responsible for the development and implementation of Strategic B2B2C marketing for the Enterprise Performance PP/DH to grow interest, reputation and sales of PP(Polypropylene). To define new business opportunities and promote Enterprise´s PP to target the Mexico potential customers. Conducts business development initiatives to identify potential new product development ideas.
Essential Functions:
- Develop and Implement Strategic Marketing Plans of ’s performance PP/DH portfolio for Global Polypropylene Market
- Define and implement Global Marketing Plan aligned with HQ Strategy to increase reputation of the Company and to grow sales of Polypropylene
- Gather and prioritize market point of view, identify customer requirements and define the vision and strategy
- Understand value chain, Chemical market trends and market dynamic impacting Global Petrochemical Industry
- Conducts new business development in new segments and end use applications
- To define marketing plan for each markets/segments, conduct joint development and promotional activities with strategic partners to gain downstream specification
- Define and develop the Marketing Strategy for Mexico markets, segments, and Key Customers
- Plan and manage the Mexico PP sales performance
- The market research, to develop point of view and assess partnership opportunities at Brands and Retailers for Mexico Markets
- Drive sales and marketing of Enterprise products in collaboration with the matrixed Sales and Marketing Teams through Key Account Management and regional execution plans. This includes identifying growth opportunities for Enterprise´s specialty PP(such as Automotive, Pipe, Medical and Film industry) by defining sourcing matrixes of target customers
- Collaborate with the HQ Marketing Team to develop and maintain pricing strategies
- Lead the innovation process in response to market insights and retail opportunities or pain points. Guide HQ Marketing and R&D team to deliver innovative and sustainable products for Brands and Retailers, which includes suggestions throughout commercialization, reinforcement and enhancement
- Collaborate with Product Manager to develop the commercialization plan for new products including the development of strategic positioning, messaging for products and launch tools
- Lead and Manage Marketing Plans for Global Brands and Retailers
- Identify opportunities to position the Company PP products for delivering value to target customers
- Develop relationship with customers in target markets
- Communicate new PP development needs in accordance to brands/retailers
- Maintain profitable specification/nomination of existing business in line with Commercial Plan
- Build a strategic partnership with key target customers
- Development and Implementation of Marketing Plans for Key Accounts
- Define and Execute Marketing Plan for Key target brands and retailers aligned with HQ
- Define Strategic Partners to conduct joint development and promotional activities.
- Market Research and definition of Point Of View for future business planning
- Define and communicate industry trends and new product needs for each end applications to direct new product development, playing an active role in New Product Development (VOC, pricing, VIU, marketing).
- Identify and Report competitive product, pricing, and marketing activities.
Job Type: Permanent
Pay: $60,000.00 - $65,000.00 per month
Experience:
- ventas industria petroquímica (principalmente Polipropileno): 10 years (Required)
Language:
Work Location: In person
