Senior Meta Ads Specialist (Lead Generation – Finance/Tax Relief)
Full‑Time Remote Independent Contractor
We are hiring a Senior Meta Ads Specialist with deep, hands‑on experience planning, launching, optimizing, and scaling lead‑generation campaigns inside Meta Ads Manager. This is NOT an entry‑level role and NOT a social media or content creation position. This is a pure performance media buying role focused on lead generation in the finance/tax‑relief sector.
You must have years of direct experience building campaigns from scratch through Meta Ads, optimizing for CPL/CPA, troubleshooting delivery issues, and managing multiple Meta ad accounts simultaneously. All communication, reporting, and ad copywriting are in English. If you cannot speak and write English at a professional level, do not apply.
Responsibilities
- Plan, launch, optimize, and scale Meta lead‑generation campaigns
- Build campaigns from scratch: objectives, ad sets, audiences, placements, budgets, optimization events
- Monitor daily performance, delivery, spend pacing, and lead quality
- Adjust bids, budgets, and optimization settings based on data
- Troubleshoot disapprovals, pixel issues, tracking errors, and delivery problems
- Perform strict QA checks before launching or editing campaigns
- Upload creatives using precise naming conventions
- Write primary text, headlines, and scripts in English for lead‑gen ads
- Conduct competitor research using Meta Ad Library
- Provide clear, concise performance feedback in English
- Suggest new angles, hooks, and creative directions based on data
- Manage multiple Meta ad accounts and campaigns simultaneously
- Source and manage UGC creators for paid ads only, when needed
This Role Is NOT:
- Social media management
- Graphic design
- Video editing
- Strategy‑only marketing
- Boosting posts or basic ads
Required Skills & Experience
- 5+ years of direct, hands‑on experience inside Meta Ads Manager
- Proven experience planning, launching, optimizing, and scaling lead‑gen campaigns
- Strong understanding of lead‑gen optimization, CPL/CPA control, and data‑driven decision‑making
- Fluent in English (spoken and written)
- Ability to write clear, persuasive ad scripts and primary text
- Strong QA discipline and attention to detail
- Comfortable in a fast‑paced, iterative environment
- Comfortable managing multiple ad accounts and campaigns
- Comfortable attending daily live meetings
- Must be able to work PST hours
- Must be able to work as an independent contractor
Preferred (Not Required) Skills
These are bonuses only. This is NOT a content role.
- Experience writing performance‑driven video scripts for direct‑response ads
- Ability to identify winning hooks and angles based on campaign data
- Experience sourcing and managing UGC creators for paid ads, not organic content
- Ability to guide creators on performance‑focused messaging
- Familiarity with creative testing frameworks for lead‑gen campaigns
Work Schedule Requirements
- Monday–Friday, 8 AM to 5 PM PST
- Must be responsive during working hours for uploads, scheduling, adjustments, and reporting
- Must be available on call when needed
- Weekend Monitoring (Mandatory):
- Check campaigns Saturday morning
- Confirm scheduled launches are running
- Verify no disapprovals or delivery issues
- Report any problems immediately
- Weekend workload is light but required
Compensation
40,000 MXN – 55,000 MXN per month, depending on experience and performance ability.
Job Type: Full-time
Pay: $40,000.00 - $55,000.00 per month
Work Location: Remote
