Google Ads Specialist (AI + Automation)
Location: Mérida, Yucatán Type: Full-time | On-site (Monday to Friday) Salary: MX$25,000 – MX$40,000 per month, based on ability
Job Description
We are looking for a sharp, high-output Google Ads Specialist to manage and improve search and performance campaigns for medium to large vacation rental management companies across the United States.
This role is not for someone who only knows how to launch ads. We want someone who understands performance, moves fast, thinks clearly, and uses AI and automation as part of their daily workflow.
You will be responsible for helping drive qualified traffic, leads, and bookings through Google Ads while building smarter internal processes around campaign research, reporting, optimization, creative testing, and account management.
You should be comfortable working with data, making decisions quickly, and communicating clearly with clients during reporting calls and retained work meetings.
What You'll Do
- Build, manage, and optimize Google Ads campaigns across Search, Performance Max, Display, and YouTube as needed
- Improve performance across campaign structure, keyword and audience targeting, bidding strategy, ad creative testing, and conversion tracking
- Work on accounts for US-based vacation rental managers, with a focus on lead generation, direct bookings, and performance growth
- Use AI tools daily — primarily Claude Code — for keyword and campaign research, ad copy ideation, analysis, reporting support, and workflow acceleration
- Use Claude Code to build and improve automations for recurring tasks such as reporting, performance monitoring, lead routing, alerts, QA, and internal execution
- Collaborate with internal teams on landing pages, funnels, tracking, and CRO improvements
- Analyze campaign results and turn data into clear action plans
- Join client calls to present performance, explain results, and discuss next steps
- Help build more efficient, repeatable systems for Google Ads management across multiple accounts
What We're Looking For
- 2+ years of experience in paid search / performance marketing
- Strong hands-on experience with Google Ads (Search, Performance Max, and related campaign types)
- Good understanding of campaign structure, keyword strategy, audiences, attribution, conversion tracking, and performance analysis
- Comfortable using AI tools as part of daily execution, with hands-on interest or experience in Claude Code for research, analysis, and automating recurring work
- Strong analytical skills and attention to detail
- Able to manage multiple accounts and priorities without losing clarity
- Strong English, written and spoken
- Confident communicating with clients in meetings and reporting calls
- Highly organized, proactive, and performance-driven
Nice to Have
- Experience with Google Tag Manager, GA4, Looker Studio, or reporting dashboards
- Experience in hospitality, real estate, travel, or vacation rentals
- Familiarity with CRMs, lead funnels, and lifecycle marketing
- Experience improving internal processes through Claude Code or other AI workflows
What We Offer
- Competitive salary based on ability and performance
- Prestaciones according to the Ley Federal del Trabajo
- Exposure to US-based clients and high-level performance marketing work
- A fast-paced environment focused on execution, accountability, and growth
- Real responsibility and room to grow quickly
Ideal Candidate
This role is for someone young, capable, and hungry.
Someone who does not just manage ads, but improves the system around them. Someone who uses AI to move faster, automation to reduce repetition, and judgment to make good decisions.
We are looking for a builder, not just an operator.
Job Type: Full-time Work Location: In person
Job Type: Full-time
Pay: $25,000.00 - $40,000.00 per month
Ability to commute/relocate:
- Mérida, Yuc.: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Google Ads: 2 years (Required)
Language:
- English Proficiently (Required)
Work Location: In person
