The Artificial Intelligence & Marketing analyst performs landscape irrigation and lighting market analysis tasks to deliver project opportunities to sales teams while identifying and reporting on trends.
Identifies, develops, and refines artificial intelligence solutions to mine and deliver market opportunities and trends to sales teams.
Essential Job Functions/Tasks:
1. Design, develop, and refine artificial intelligence and automation tools to mine landscape irrigation and lighting project data from platforms such as Salesforce, AutoCAD drawings, and project lead generation systems. Continuously improve models to identify qualified project opportunities, specification activity, and emerging market trends.
2. Conduct structured market and project analysis to identify high-value opportunities, including new construction, retrofit, and public works projects. Translate data insights into prioritized, sales-ready intelligence that supports territory strategy and revenue growth.
3. Develop AI-enabled workflows that extract, interpret, and summarize irrigation and lighting specifications from construction documents, AutoCAD files, and plan sets. Improve accuracy and efficiency of project take-offs, specification rate tracking, and competitive positioning analysis
4. Track key performance indicators including project close rates, specification rates, conversion ratios, and pipeline velocity. Create dashboards and analytical reports within Salesforce and other BI tools to inform sales leadership and strategic planning decisions
5. Partner with Sales, Marketing, Product Management, and IT teams to align AI solutions and reporting tools with strategic priorities. Provide training, documentation, and support to ensure adoption of AI-driven insights and tools across the sales organization.
7. Monitor performance of AI models and analytical outputs, validate accuracy against actual sales
