At Totum Talent, we are currently seeking a Performance Creative Designer for a company dedicated to providing legal services.
OBJECTIVE:
Lead the creation, adaptation, and optimization of high-impact creative assets that drive digital marketing performance, supporting client acquisition and brand growth. This role ensures the delivery of visually compelling, platform-optimized content that increases engagement, improves advertising effectiveness, and generates measurable results, while maintaining high creative standards and supporting scalable campaign execution.
RESPONSABILITIES:
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Performance Creative Production: Design and produce high-performing creative assets for digital advertising campaigns across platforms such as: Meta (Facebook and Instagram), TikTok, YouTube, LinkedIn, Display and digital advertising networks.
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Short-form video editing: Edit and optimize short-form video content for social media and paid advertising platforms including Instagram reels, TikTok videos, YouTube Shorts, Paide video ads, Testimonial videos, User-generated content (UGG-style creatives).
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Creative Performance Optimization: Continuously refine and iterate creative assets based on campaign performance data such as: Engagement rates, Click-through rates, Video retention metrics, conversion performance.
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Creative Performance Testing: Develop and iterate multiple creative variations to support advertising campaigns by testing different: Hooks, visual styles, messaging approaches, video openings, call-to-action formats.
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Visual Leadership and Brand Consistency: Maintain and evolve brand visual standards across all marketing and communication channels consist of: Typography, Color systems, Layout structures, Motion styles, social media presentation
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High-Volume Creative Execution: Produce and manage a steady pipeline of creative assets across multiple campaigns and platforms: Social media placements, Paid advertising formats, Website visuals, Print marketing materials, Outdoor advertising adaptation
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Cross-functional Collaboration: work closely with marketing leadership, paid media specialists, social media teams, content creators, legal and compliance teams.
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Freelance Coordination: Collaborate with freelance designers, video editors, or creative contributors to support campaign production.
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Innovation and Trend Awareness: Monitor emerging trends in social media designs formats, motion graphic tools, AI-assisted creative platforms, digital advertising formats.
