GENERAL PURPOSE OF JOB:
The Associate, Ad Operations is crucial to the success of our advertising campaigns, ensuring smooth execution and optimal performance. The ideal candidate will possess a strong understanding of digital advertising and excellent technical skills. This role blends the expertise of an Ad Trafficker with the broader responsibilities of an AdTech Specialist, with a particular emphasis on tagging, tracking, and platform management.
KEY RESPONSIBILITIES:
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Work with cross-functional teams to traffic creative assets and maintain campaign requirements in relevant platforms ensuring accurate and timely execution
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Implement tracking pixels, troubleshoot AdTech platforms, and assist with tag management systems to ensure proper measurement and attribution
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Collaborate with team members to complete day-to-day tasks for stakeholders
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Assist with the documentation of internal processes and policies tied to ad operations.
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Stay up-to-date with industry best practices, trends, and AdTech advancements
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Channels include but are not limited to: Programmatic, Search, SEO, Social, Affiliate, Marketplace, Influencer, Broadcast and Out-of-Home.
JOB REQUIREMENTS
Education
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Bachelor's degree in marketing, advertising, or a related field is preferred
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Ability to speak, read and write the English language
Experience:
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1+ years of experience in ad operations or a related field
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Understanding of AdTech platforms and ad tagging methodologies
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Experience with tag management systems and data management platforms is a plus
