Primary function of this position is to commercialize sales and marketing programs within specified channel and to identify channel-specific business building opportunities.
Job Description:
Duties and Responsibilities
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Work with channel/customer to identify, develop, commercialize and implement channel/customer specific programs (special packaging, promotions, events, marketing materials, flyers, brochures, displays).
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Develop and execute launch plans and marketing strategies for new product introductions/launches for channel.
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Recommend the optimal product assortment across all brands, utilizing category management techniques, market information and end user research.
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Manage approved channel specific expense budgets. Assist with the development of channel budget.
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Collect/develop and analyze sales reports and market feedback from internal sources, customer feedback, and other sources to identify key issues, trends, opportunities and market share growth/decline for use in marketing and sales planning purposes.
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Work with National Account Managers and other sales representatives in the field to gain knowledge of customer interaction and sales process.
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Assist in the development of annual business plan for channel/customer. Conduct competitive market analysis to formulate recommendations for an annual brand plan including advertising and promotional strategies.
Education and Experience Requirements
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Requires a bachelor’s degree in Marketing, or Business.
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Minimum 3 years experience in a sales, and/or marketing.
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Significant knowledge of channels of distribution.
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Highly organized and very strong, proven project management skills.
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Sound analytical skills and acute attention to details. Strong communication skills, persuasive and able to effectively communicate ideas.
- Proficiency in PC skills including MS Office and Internet usage is required.
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Ability to travel 20% of time.
Milwaukee Tool is an equal opportunity employer.
