As a Trade Marketing Coordinator, you will be responsible for the planning, development, and execution of events and animation strategies across points of sale, covering the Fragrance, Makeup, and Skincare categories.
The role focuses on driving sales performance while strengthening Dior’s brand positioning, ensuring that every initiative delivers an exceptional consumer experience aligned with the luxury and excellence standards of the Maison.
You will work closely with Marketing, Sales, and Visual Merchandising teams to implement key trade strategies, strengthen consumer engagement, and reinforce Dior’s presence across the market.
Strategic Launch & Commercial Planning
* Collaborate with Product Managers to implement the annual launch strategy.
* Develop promotional and activation plans for key dates within the commercial calendar.
* Translate brand and product priorities into impactful point-of-sale initiatives.
Events & In-Store Activations
* Conceptualize, propose, and execute in-store activations for strategic commercial periods, including Valentine’s Day, Mother’s Day, Father’s Day, Buen Fin, and Christmas.
* Ensure each activation delivers a unique and memorable luxury experience.
* Coordinate implementation with regional and retail teams, ensuring alignment with global guidelines and Dior standards of excellence.
Trade Marketing Management
* Design, negotiate, and implement the annual Trade Marketing plan in alignment with commercial and brand objectives.
* Ensure consistent and high-quality execution across all sales channels.
* Identify opportunities to strengthen brand visibility, consumer engagement, and sell-out performance.
Cross-functional Coordination
* Collaborate closely with Marketing, Sales, Visual Merchandising, Retail, Logistics, agencies, and other relevant stakeholders.
* Develop detailed implementation guides and activation manuals.
* Effectively communicate guidelines, timelines, and execution requirements to all teams involved.
Performance Analysis & Optimization
* Prepare qualitative and quantitative reports to evaluate activation performance.
* Monitor key indicators including KPIs, sell-out sales, and return on investment (ROI).
* Analyze performance by axis, franchise, and ranking to identify growth opportunities.
* Recommend targeted activations and improvement initiatives based on business performance.
Competitive Intelligence
* Monitor competitor activities and relevant market trends.
* Develop competitive reports, including photographic analysis.
* Identify best practices, opportunities, and recommendations to strengthen Dior’s execution in the market.
Responsibilities may evolve according to business needs and ongoing projects.
Experience & Education
* Ideally, 3+ years of experience in Trade Marketing, Retail Marketing, Brand Activation, or a related field.
* Experience within Beauty, Luxury, Retail, or Consumer Goods is highly valued.
* Strong understanding of point-of-sale dynamics, commercial calendars, and consumer activation.
Technical Skills
* Fluent English.
* Strong project management capabilities.
* Advanced proficiency in Excel.
* Strong analytical and reporting skills.
* Ability to develop and deliver high-impact presentations.
* Understanding of KPIs, sell-out performance, and ROI analysis.
Key Soft Skills
* Creativity & innovation.
* Initiative and proactivity.
* Resourcefulness and resilience.
* Critical thinking and problem solving.
* Stakeholder management.
* Teamwork and collaboration.
* Communication and interpersonal skills.
* Emotional intelligence and empathy.
* Learning agility and adaptability.
* Strategic thinking and business acumen.
* Strong attention to detail and work ethic.
Dior Values
* Create Passionately
* Craft Together with Joy
* Excel for Ultimate Luxury
* Lead with Audacity
* Cultivate Triumphant Inclusivity
* Commit & Act to Re-enchant the World
Inclusion & Diversity
Inclusivity is at the heart of Parfums Christian Dior’s excellence. The Maison is committed to creating an environment where everyone feels respected, welcomed, and valued, regardless of their uniqueness.
Reasonable adjustments can be provided throughout the application process upon request.
