We are looking for a skilled Lead Salesforce Marketing Cloud Engagement (SFMC) Developer with a strong emphasis on email campaign execution, reporting, and performance analytics.
In this role, you will oversee the creation and deployment of campaigns, fine-tune marketing automations, and construct dashboards and reporting frameworks that surface actionable insights for marketing stakeholders. The ideal candidate blends technical mastery of SFMC Engagement with a data-driven approach and a genuine commitment to ongoing optimization.
Responsibilities
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Create and launch email campaigns, journeys, and automations through Salesforce Marketing Cloud Engagement, covering Email Studio, Journey Builder, and Automation Studio
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Apply audience segmentation, personalization logic, and dynamic content using AMPscript and SQL
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Work with marketing stakeholders to translate campaign briefs into SFMC-ready assets and execution plans
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Make sure campaigns comply with best practices for deliverability, frequency management, and regulatory compliance
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Build custom dashboards and performance reporting inside Salesforce Marketing Cloud
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Write SQL queries and data views to monitor engagement metrics, funnel performance, audience health, and campaign KPIs
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Automate recurring reports and share insights with marketing stakeholders in a clear, visual layout
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Team up with marketing leadership to define meaningful KPIs and refine campaigns based on performance intelligence
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Track campaign performance and audience engagement to detect trends, risks, and opportunities for improvement
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Run A/B and multivariate tests and share findings that lift open rates, click-through rates, and conversion outcomes
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Coordinate with data teams to ensure accurate tagging, tracking, and attribution frameworks are established across SFMC journeys
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Uphold high standards of QA, data accuracy, and version control in both campaign builds and reporting outputs
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Reinforce governance around opt-out compliance, frequency caps, and contact strategy execution
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Capture reporting processes, campaign logic, and data mappings in documentation for cross-team clarity
Requirements
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No less than 5 years of hands-on professional experience in Salesforce Marketing Cloud development
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At least 1 year of experience leading and managing development teams
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Confident use of Email Studio, Journey Builder, Automation Studio, and Data Extensions
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Solid experience with SQL, SFMC Data Views, and marketing data modeling
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Practical background creating dashboards within Intelligence Reports or SFMC Analytics environments
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Familiarity with AMPscript and personalization scripting for campaign development
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Applied experience with SSJS, HTML/CSS markup, and REST API integrations
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Strong analytical thinking with the ability to convert data into insights and recommendations
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Track record of working closely with marketing teams to shape KPIs and reporting requirements
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Detail-oriented approach paired with strong communication skills and proven stakeholder alignment experience
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English at B2 level or higher, with strong written and spoken communication abilities
Nice to have
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Salesforce Marketing Cloud Engagement Email Specialist certification
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Salesforce Marketing Cloud Engagement Developer certification
We offer
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International projects with top brands
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Work with global teams of highly skilled, diverse peers
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Healthcare benefits
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Employee financial programs
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Paid time off and sick leave
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Upskilling, reskilling and certification courses
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Unlimited access to the LinkedIn Learning library and 22,000+ courses
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Global career opportunities
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Volunteer and community involvement opportunities
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EPAM Employee Groups
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Award-winning culture recognized by Glassdoor, Newsweek and LinkedIn
EPAM is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, disability, protected veteran status, or any other characteristic protected by applicable law.
