Global Operations
Program Manager, TV & Film - TikTok Operations (Fixed-Term Contract)
Location
:
Mexico City
Employment Type
:
Regular
Job Code
:
A63011
Responsibilities
About the Team
The LATAM TV & Film Operations team is part of TikTok's Content Operations organization. We partner with major studios, entertainment publishers, creators, and KOLs to drive high-quality content growth and scale on TikTok. Our focus spans creator management, education & product adoption, publisher integration, and major tentpole events — all designed to strengthen a diverse ecosystem that connects users to their favorite IPs.
Key Responsibilities
We are looking for a Program Manager contractor, who will be responsible for conducting programs and projects in the TV & Film vertical to foster the LATAM ecosystem. This includes strategy development, planning, execution, measurement, and optimization of various program types. These responsibilities fall into two core areas:
- Program Management: the planning and execution of programs, cross-functional coordination and measurement.
- In-App Strategy, which includes the strategic use of promotional levers to maximize the program impact within the platform.
Program Management:
- Lead the planning of programs in LATAM to ensure alignment with key objectives, proper resource allocation, and adherence to playbook standards.
- Drive the execution of programs to ensure they are delivered on time, within budget, and meet the expected quality benchmarks.
- Represent local and regional priorities in global forums, while ensuring the smooth rollout and localized implementation of global programs across the region.
- Collaborate with Creator and Publisher managers to ensure programs address partner needs and Ops priorities, while proactively identifying and proposing strategic opportunities.
- Coordinate with XFN teams such as Finance, Procurement, Legal, MKT, GBS, and Comms to ensure budget tracking, execution of all administrative processes, and compliance with financial and legal requirements.
- Negotiation and management of external suppliers (agencies) – not including publishers or creators – to execute programs and events, ensuring alignment on deliverables, timelines, and quality standards.
- Provide local market insights - to both Central and local teams - to inform strategic decisions regarding partnership engagement and product adoption.
- Measure program performance, make adjustments to ensure impact, and deliver recaps and learnings to influence future projects.
- Ensure proper report and knowledge sharing to support scalability and the replication of best practices across the region.
In-App Strategy:
- Plan, develop, and implement promotional levers such as push notifications, internal ads, H5s, AOC pages, banners, and search hubs, ensuring operational efficiency and alignment with program goals.
- Support central and regional initiatives through localized in-app activations (e.g.: Oscars, Spotlight).
- Monitor and report on key in-app KPIs, assessing the performance and effectiveness of each lever to guide continuous optimization.
- Maintain accurate trackers and reporting to support knowledge sharing and the replication of best practices in the use of in-app levers across the region.
Qualifications
Minimum Qualifications
- Relevant experience: 5+ years in program/project management within tech, media, entertainment, or digital platforms; experience in LATAM/multi-market environments and with content creators is a plus.
- Program management: strong end-to-end program management skills, with the ability to drive complex initiatives across cross-functional teams, ensuring delivery on time, within budget, and at high quality.
- Strategic and analytical thinking: ability to translate business goals into actionable programs, define KPIs, analyze performance, and optimize based on data and insights.
- Growth expertise: solid understanding of content distribution, user engagement, and product adoption strategies.
- Language: Proficiency in Spanish and English for regional/global collaboration
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at
https://tinyurl.com/RA-request
