About Fastlane:
Fastlane is a full-service management consulting company that assists China-based enterprises with brand development, business infrastructure, and sales creation/growth in European and North American markets. We offer a superior one-stop solution, with expertise in go-to-market strategy, traditional and digital marketing, PR, logistics, e-commerce, sales, and platform development.
We work with companies big and small, and our custom-tailored solutions range in scope from basic consulting services to 360° turnkey operations. We are looking for a passionate professional to join our team in Colonia Polanco, CDMX.
Pay & Work Hours:
- Salary: MX$35,000.00 - MX$52,500.00 per month
- Work hours：full time
Job Overview:
We are looking for an experienced Social Media Manager to lead strategy, content creation, influencer partnerships, and community growth. This role combines strategic planning with hands-on execution and requires a deep understanding of Mexico’s digital culture and gaming audiences.
Responsibilities:
- Develop and execute localized social media strategies across major platforms including TikTok, Instagram, Facebook, X, and YouTube.
- Plan monthly content calendars aligned with product launches, marketing campaigns, and brand goals.
- Lead content production, including short-form videos, user-generated content, and event highlights.
- Manage community engagement, fan groups, and sentiment monitoring.
- Identify and manage key opinion leaders (KOLs) and influencers, negotiate partnerships, and coordinate creator campaigns.
- Support retail promotions and local events with integrated social media plans.
- Track key performance indicators such as reach, engagement, and conversion to optimize content.
- Collaborate with public relations, marketing, and headquarters teams to align social efforts.
Requirements:
- 5 to 10 years of social media management experience in the technology, gaming, lifestyle, or consumer electronics industries.
- Proven experience managing large-scale enterprise social accounts.
- Strong understanding of Mexico’s digital culture, gaming communities, and trending content formats.
- Hands-on ability to create and produce short-form videos.
- Experience managing influencers and executing creator campaigns.
- Professional proficiency in Spanish and English
- Data-driven mindset with the ability to analyze social metrics.
- Previous experience with Chinese brands, direct-to-consumer marketing, or gaming livestreams is a plus.
Job Type: Contract
Contract length: 12 months
Pay: $35,000.00 - $52,500.00 per month
Ability to commute/relocate:
- Colonia Polanco, CDMX: Reliably commute or planning to relocate before starting work (Required)
Language:
Work Location: Hybrid remote in Colonia Polanco, CDMX
