Descripción de la empresa
Descripción del empleo
About the Role
As a Digital Experience Manager, your main focus will be to manage interaction with customer support; Guide E-com Leads based on executional plan; and Optimize overall digital performance based on QCP and Global guidelines.
This on-site role reports into our Commercial Manager and is based out of Mexico Support Office.
A Day in the Life
Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities:
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Digital commercial customer planning
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Translate QCP into daily site activity plan across customer groups, including content publishing (e.g., start page, navigation)
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Optimize overall digital performance based on QCP and Global guidelines
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Digital experience optimization
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Secure full funnel optimization of the holistic digital customer experience on .com and app
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Plan analysis of sales performance, web analytics, user behavior and A/B testing to generate hypothesis and identify actions to improve digital sales, profit, brand perception, customer lifetime value, etc.
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Review results and conclusions of tests and actions, and share learnings with Sales Market teams and Global functions to continually optimize digital experience, customer journey, and inform Global development roadmap
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Continually monitor and optimize delivery, payment & return options and fees to drive overall digital profit growth
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Drive implementation of post-purchase strategies, new capabilities and roll-outs
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Manage interaction with customer support
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Raise incidents with Global / Business Tech
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Collaboration
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Plan digital execution together with Commercial Manager and Commercial Lead General Information
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Guide E-com Leads based on executional plan
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Leverage Commercial Business Analyst for analysis and testing
Requisitos
Who You Are:
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Bachelor’s degree in Business, Marketing, Economics, or related field
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Deep understanding of digital channel and commercial implications
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Leadership capabilities including effective communication skills, the ability to influence, and the drive to see through opportunities
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Strong analytical, planning, and communication skills
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Excellent communication skills, fluent in English
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3–4+ years’ experience in eCommerce, preferably in fashion
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Experience within ecommerce with understanding of the total digital ecosystem and its synergies
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Experience leading cross-functional collaboration and influencing without formal authority
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Advanced proficiency in both English and Spanish.
Información adicional
Why You’ll Love Working at H&M
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We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability
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We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years
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You’ll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues
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You’ll be able to express your personal style with our employee discount at H&M, & Other Stories, and COS.
