Storm Leads Generator is a fast-growing U.S.-based roofing company focused on helping homeowners protect one of their most valuable investments through professional roof inspections and roofing solutions.
As we continue to grow, we're building more than just a sales team, we're building a scalable, high-performance sales organization. We're looking for a hands-on Learning & Development Manager who can build, own, measure and continuously improve the system that develops every future SLG Appointment Setter.
This is not a traditional training role. We're looking for someone who can connect training to real production results, identify why people succeed or fail, and continuously improve the Academy based on evidence from live performance.
If you have experience building sales training systems in outbound BPO, call-center, appointment-setting or high-volume remote sales environments, we'd love to meet you.
The Role
The Learning & Development Manager will own the SLG Appointment Setter Academy and the development system that transforms qualified candidates into capable, productive, and profitable Appointment Setters.
You will be responsible not only for delivering training, but for determining whether our training actually prepares people to succeed in live production.
Your success will be measured by what happens after training—including certification performance, time to first validated appointment, early production results, QA performance, CRM accuracy and the ability of graduates to consistently apply what they learned.
Your Responsibilities
Academy Ownership & Training Systems
- Own and continuously improve the SLG Appointment Setter Academy.
- Design and maintain the Academy curriculum, daily lesson plans, training materials, playbooks, SOPs and certification programs.
- Establish and maintain one controlled source of truth for training content and ensure materials remain current and properly version-controlled.
- Develop structured training for roofing, storm restoration, insurance, qualification standards, compliance boundaries, Trellus, GoHighLevel, CRM documentation, dispositions, and appointment-setting methodology.
- Build and maintain mock-call, role-play, examination and practical evaluation systems.
- Develop and maintain a real-call library and knowledge base for ongoing training and coaching.
- Establish trainer calibration standards to ensure trainees are evaluated consistently.
- Continuously improve script-training methodology, call flow, objection handling, call control, and performance standards based on production evidence.
Production Certification & Performance Development
- Own the framework for transitioning Academy graduates into production certification.
- Establish clear graduation, remediation, retesting and release criteria.
- Evaluate whether trainees can transfer Academy knowledge and skills into live production.
- Review validated appointments, QA results, CRM accuracy, compliance, consistency, coachability and ability to perform under normal production conditions.
- Identify performance gaps and determine whether the underlying issue is knowledge, skill, motivation, coachability or overall fit.
- Develop targeted remediation and coaching plans when appropriate.
- Make evidence-based recommendations regarding trainee continuation, remediation, retesting, graduation, or release.
- Conduct one-on-one coaching and performance development sessions as needed.
- Ensure that trainees who demonstrate clear indicators of unsuccessful performance are identified early rather than remaining in open-ended training or nesting.
Performance Measurement & Continuous Improvement
- Establish reporting that measures Academy performance against actual production outcomes.
- Track and analyze graduate performance during their first 30, 60, and 90 days.
- Monitor time to first validated appointment and early production performance.
- Analyze the relationship between Academy scores and live production results.
- Review QA, CRM, compliance, objection-handling, call-control, communication and closing trends.
- Identify recurring production failures and translate those findings into curriculum improvements.
- Use real production data to continuously improve training methodology, certification standards, and coaching frameworks.
- Evaluate whether Academy assessments accurately predict success in live dialing.
Cross-Functional Collaboration
- Partner closely with HR to improve candidate quality and identify patterns among successful and unsuccessful hires.
- Regularly review English comprehension, communication, technology readiness, coachability, and other candidate-quality trends with HR.
- Partner with Operations to review graduate production, appointment performance, QA results, CRM issues, call-control challenges, and reasons graduates are released.
- Partner with QA to identify recurring compliance, disposition, communication, information-gathering, objection-handling, and closing failures.
- Maintain a formal feedback loop between Recruiting, HR, Operations, QA, and Learning & Development.
- Use feedback from each function to continuously improve the Academy and candidate-development process.
What We're Looking For
- 3+ years of experience in Learning & Development, Sales Training, Sales Enablement, Performance Coaching, or a related field.
- Strong experience designing and improving structured training systems.
- Experience training or coaching outbound sales, appointment-setting, call-center or BPO teams.
- Experience in high-volume sales or remote sales environments.
- Strong understanding of sales performance, coaching, call evaluation, and behavioral performance analysis.
- Experience conducting QA evaluations and translating call-performance data into actionable coaching.
- Experience building training assessments, scorecards, certification processes or performance-development frameworks.
- Strong analytical mindset with the ability to connect training data to operational and production outcomes.
- Excellent presentation, facilitation, coaching, and communication skills.
- Advanced English proficiency (C1–C2 preferred).
- Experience working with CRM platforms, Google Workspace, Microsoft Office and virtual meeting platforms.
- Self-motivated and comfortable working independently in a remote environment.
- Reliable high-speed internet and a dedicated home office.
Preferred Backgrounds
Experience in one or more of the following environments is highly preferred:
- Outbound BPO sales
- Appointment-setting organizations
- Call-center sales training
- Sales enablement
- Performance coaching
- Training and Quality Management
- High-volume remote sales organizations
Compensation
- Starting base rate at $10.00–$12.00 USD per hour, based on experience and qualifications.
- Compensation and performance reviews based on measurable business impact.
- Long-term growth opportunities as the organization continues to scale.
What We Offer
- 100% Remote Position
- Full-Time Schedule
- Independent Contractor Position
- Work Directly with a U.S.-Based Company (No Agency Deductions)
- Opportunity to Build and Lead the Company's Learning & Development Function
- Direct Exposure to Operations and Executive Leadership
Why Join Storm Leads Generator?
We're not looking for someone who simply delivers training sessions. We're looking for someone who will build the development system behind every Appointment Setter we hire.
As our Learning & Development Manager, you'll have the opportunity to build the Academy, establish the certification system, develop the training infrastructure, coach future sales professionals, and create the feedback loop that connects recruiting, training, QA, and production.
Your work will directly influence how quickly new hires become productive, how accurately we identify high-potential talent, and how effectively our sales organization continues to improve.
If you're passionate about sales development, performance coaching, data-driven training, and building high-performing sales organizations, we'd love to hear from you.
Job Type: Full-time, Independent Contractor
Sueldo: $28,900.00 - $35,000.00 al mes
Beneficios:
- Aumentos salariales
- Seguro de gastos médicos
- Vacaciones adicionales o permisos con goce de sueldo
Experiencia:
- Learning and Development or Sales Training: 3 años (Obligatorio)
- Sales, Appointment Setting or Cold Calling: 1 año (Deseable)
Idioma:
Lugar de trabajo: Empleo remoto
