Company Overview:
DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.
DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.
For more information, please visit: www.didiglobal.com/news
#LI-Hybrid Team Overview:
We are looking for an experienced, strategic, and customer-centric Senior Product Marketing Manager (Field Marketing) to join our Fintech Marketing team. In this role, you will lead the Product Marketing function for Financial Services, serving as the primary bridge between Product, Operations, Legal, Compliance, and Marketing.
You will own the marketing intake process for financial products, ensuring business priorities are translated into clear, customer-centric, and brand-consistent communications across owned channels including Push, SMS, In-App Messages, Email, WhatsApp, and other CRM touchpoints.
As the leader of a growing team of Product Marketing Managers dedicated to each financial product (Credit Card, Debit, Loans, and future products), you will coach and develop your team while establishing high standards of communication quality, operational excellence, and cross-functional collaboration.
This role requires a highly influential leader who can balance business objectives, customer experience, regulatory requirements, and brand integrity while driving alignment across multiple senior stakeholders and enabling marketing teams to deliver best-in-class customer communications.
Role Responsibilities:
- Lead the Product Marketing function supporting Financial Services products, including Credit Card, Debit, Loans, and future product launches.
- Manage and develop a team of Product Marketing Managers, providing coaching, strategic direction, performance management, and career development.
- Serve as the primary marketing partner for Product and Operations teams, translating business priorities into effective marketing and communication strategies.
- Build strong partnerships across Product, Operations, Marketing, Legal, Compliance, Risk, Analytics, and Creative teams to ensure alignment throughout campaign development.
- Translate complex product requirements into clear marketing briefs that enable marketing teams to develop customer-centric communications.
- Guide marketing teams to connect business objectives with the brand's emotional positioning, cultural relevance, and tone of voice.
- Ensure all customer communications consistently reflect the company's brand standards while supporting business growth objectives.
- Identify legal, compliance, customer experience, reputational, and communication risks early, proactively driving mitigation plans before campaign launches.
- Partner closely with Legal and Compliance teams to ensure all customer-facing communications meet regulatory requirements without compromising customer experience.
- Establish communication frameworks, quality standards, and best practices that improve consistency across products and channels.
- Influence senior stakeholders, negotiate priorities, and drive alignment across multiple business teams with competing objectives.
- Lead project prioritization, execution, and governance across multiple concurrent initiatives while ensuring high-quality deliverables and on-time execution.
- Monitor campaign performance and customer feedback to continuously improve messaging, customer journeys, and marketing effectiveness.
- Build scalable processes that improve collaboration, execution speed, and communication quality across the organization.
Role Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 8+ years of experience in Product Marketing, CRM Marketing, Field Marketing, Growth Marketing, or related functions.
- 3+ years of experience leading and developing high-performing marketing teams.
- Experience working cross-functionally with Product, Operations, Marketing, Legal, Compliance, and Risk teams.
- Strong understanding of CRM and owned communication channels, including Push Notifications, SMS, Email, In-App Messaging, WhatsApp, and lifecycle marketing.
- Exceptional written and verbal communication skills, with the ability to translate complex business needs into simple, customer-friendly messaging.
- Proven ability to influence senior stakeholders and build alignment across cross-functional teams without direct authority.
- Strong leadership skills with demonstrated experience coaching managers and developing high-performing teams.
- Strategic thinker with excellent problem-solving, prioritization, and project management capabilities.
- Experience identifying and mitigating legal, compliance, regulatory, customer experience, and reputational risks in customer communications.
- Strong understanding of brand strategy and ability to ensure consistency across all customer touchpoints.
- Data-driven mindset with experience leveraging customer insights and campaign performance to improve future marketing initiatives.
- Ability to thrive in a fast-paced, high-growth environment while managing multiple priorities simultaneously.
- Experience in Fintech, Financial Services, Banking, Payments, or Lending is strongly preferred.
EEO Statement:
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We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
- We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
- We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
- We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
- We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
- We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.
We are committed to building inclusive and diverse teams.
At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.
Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.
We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.
I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms
