Position Overview:
You will act as the main executor and coordinator for new marketing initiatives. A significant portion of the work will be within Revinate and Canva — building and deploying email campaigns, managing database communications, and creating and adapting marketing materials. This can include, but is not limited to:
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Building and deploying email marketing campaigns (Revinate)
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SMS/MMS outreach for potential customers and advertisers
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Managing database communications, including list segmentation and upkeep
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Creating and adapting marketing materials in Canva
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Data gathering and analysis of Leads, Past Customers, and Sales metrics
Key Responsibilities:
Marketing & Advertising
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Build and deploy email campaigns in Revinate, from list segmentation through send.
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Manage ongoing database communications, ensuring lists are clean, segmented, and up to date.
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Develop and implement email and text message marketing campaigns.
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Content generation, including the use of AI.
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Advertising spend optimization.
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ICP - Ideal Customer Profile analysis and identification.
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Ability to set up and monitor advertising campaigns, measure performance, and recommend changes.
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Understanding and ability to implement SEO.
Project Management & Automation:
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Set up and manage a comprehensive marketing and campaign calendar using project management tools like ClickUp (or similar platforms) to ensure consistent, well-timed execution.
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Manage assets, deadlines, and workflows to ensure timely delivery of all marketing materials.
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Automate campaign and communication workflows wherever possible, ensuring efficiency and scalability.
Analytics & Performance Tracking:
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Track, analyze, and report on the performance of email and marketing campaigns using Revinate reporting, Google Analytics, and other tools.
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Monitor key metrics, including open/click rates, list growth, website traffic, and conversions.
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Use data insights to continuously refine and optimize campaign strategies for better results.
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Need to be very proficient in analyzing data and using spreadsheets.
Creative & Materials:
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Create and adapt marketing materials using Canva, ensuring all content is visually aligned with the company's branding.
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Collaborate with external graphic designers when more advanced design work is required.
Requirements
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Strong marketing fundamentals with a proven track record coordinating a wide variety of marketing initiatives.
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A ferocious work ethic, sharp attention to detail, and the ability to work independently — these matter more to us than any specific industry background.
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Experience with Revinate, or a similar email/CRM marketing platform, is a strong plus.
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Hospitality industry experience is helpful, but not required.
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Basic graphic design skills using Canva, with the ability to collaborate with external designers as needed.
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Strong writing and content creation skills, with experience crafting engaging B2B content.
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Familiarity with project management tools like ClickUp, Asana, or Trello for managing campaign calendars and workflows.
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Comfort with AI tools for the purpose of automation and speed of generation.
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Proactive, self-motivated, and comfortable working with a high level of autonomy.
Benefits
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This is a remote role.
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You must use your own computer and have reliable internet.
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Training for all technology will be completed by the Propertyse Team.
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Communication will occur through Google Meet/virtual platform, email, and portal messaging.
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You must have an English proficiency level of C1/C2
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This is a contract role that does not include benefits.
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Contracts are completed through Deel and payments are made through Deel in your preferred currency.
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Working hours will vary but are typically 9a-6p (with a break).
