LATAM 4P Commercial Compute
Description -
Job Summary
The LATAM 4P Manager is responsible for defining, orchestrating, and executing the regional 4P strategy (Product, Price, Place, Promotion) to drive profitable growth, market share expansion, and competitive advantage across LATAM markets .
This role acts as the “navigator” of the business , aligning global strategy with local market realities, ensuring that category, sales, marketing, and channel teams execute a cohesive and measurable go-to-market plan .
Responsibilities
- Define LATAM 4P strategy aligned with:
- Global (WW) priorities
- Regional OGSM and business targets
- Build bi-annual (H1/H2) and full-year 4P plans across segments (SMB, Enterprise, Public)
- Translate strategy into:
- Segment-level plans
- Product/category roadmaps
- Identify growth opportunities (e.g., AI, Premium mix, SMB expansion)
- Define portfolio strategy (Good/Better/Best, Premium focus, AI devices)
- Align product mix with:
- Market demand
- Competitive positioning
- Work with WW teams to Ensure readiness of:
- SKUs, configurations, BOM alignment, launch readiness (from 4P/PLM cadence)
- Drive pricing strategy and discipline :
Special pricing, bid support, incentives
Lead regional negotiations (e.g., CPU pricing, rebates, MDF)
- Define route-to-market (RTM) strategy :
- Channel, CEP, HP Store, 3P marketplaces
- Lead:
- Channel planning
- Distributor engagement
- Target account coverage (enterprise, SMB, public)
- Own end-to-end demand generation strategy :
- Campaigns, events, incentives, demo programs
- Execute 360° go-to-market campaigns with partners (Intel, AMD, NVIDIA, etc.)
- Manage:
- MDF allocation
- Retail activation
- ABM campaigns
- Deploy LATAM 4P plan to countries and stakeholders
- Enable markets to build localized game plans
- Lead:
- Sales enablement (battlecards, training, tools)
- Marketing alignment
- Ensure execution across:
- Events, demos, campaigns, launches
- Define and monitor 4P KPIs :
- Revenue, CM, Market Share, Mix, Units
- Run cadence management (weekly, monthly, quarterly reviews)
- Ensure all 4P actions are:
- Measurable
- Trackable
- Tied to business results
- Act as central orchestrator across:
- Category / Product
- Sales teams
- Marketing
- Finance
- Alliances (Intel, AMD, Nvidia)
- Channel partners
- Align:
- Global teams (WW 4P)
- Regional LATAM stakeholders
- Drive decision-making and prioritization
- Lead:
- Win/Loss analysis
- Competitive benchmarking
- Market intelligence roundtables
- Define strategies to:
- Defend against competitors (e.g., Lenovo)
- Move from price wars to value selling
- Design and manage:
- Channel incentive programs
- Internal sales incentives
- Strategic funding (MDF, STF, alliances)
- Oversee execution of:
- Regional programs (Arrow, Trinity, Amplify, etc.)
- Manage:
- Demo units
- Sales assets
- Campaign funding
- Deliver:
- Training programs (Bootcamps, Tours, Partner enablement)
- Develop:
- Sales tools (battlecards, apps, playbooks)
- Support:
- Category and sales teams with insights and guidance
- Lead execution of:
- Large-scale events (Amplify, LACF, tours, roadshows)
- Customer engagements (1:1, 1:few, ABM)
Drive:
Awareness Consideration Conversion funnel
Education & Experience Recommended
- Four-year or Graduate Degree in Sales, Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
- Typically has 7-10 years of work experience, preferably in category management, P&L management, or a related field.
English and Spanish proficiency is a must
Preferred Certifications
NA
Knowledge & Skills
- Agile Methodology
- Analytics
- Business Development
- Business Strategies
- Business To Business
- Customer Relationship Management
- Data Analysis
- Digital Marketing
- Go-to-Market Strategy
- Key Performance Indicators (KPIs)
- Market Research
- Marketing
- Marketing Strategies
- New Product Development
- Product Management
- Product Marketing
- Product Strategy
- Project Management
- Thought Leadership
- Value Propositions
Cross-Org Skills
- Effective Communication
- Results Orientation
- Learning Agility
- Digital Fluency
- Customer Centricity
Impact & Scope
- Impacts function and leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives.
Complexity
- Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.
Disclaimer
- This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.
Job -
Sales
Schedule -
Full time
Shift -
First Shift (Mexico)
Travel -
25%
Relocation -
No
Equal Opportunity Employer (EEO) -
HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).
Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.
For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “ Know Your Rights: Workplace Discrimination is Illegal "
