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Growth Marketing Manager (Paid + Organic Acquisition)

Pavago
México

Postulación rápida

Información del empleo

Tiempo completo

Cualificaciones

YouTube
Salesforce
Google Tag Manager
Adobe Creative Suite
Facebook
HubSpot
Google Ads
Google Analytics
Marketo

Descripción completa del empleo

Growth Marketing Manager (Paid + Organic Acquisition) – Remote | U.S. Time Zones

Position Type: Full-Time, Remote

About the Role

We’re hiring a highly execution-focused Growth Marketing Manager to drive scalable growth across both paid and organic acquisition channels.

This is not a coordination or “campaign management only” role.

We’re looking for someone who understands how to:

Generate pipeline
Scale qualified lead acquisition
Improve conversion efficiency
Turn attention into measurable revenue growth

You will own:

Strategy
Execution
Optimization
Testing
Tracking
Performance across multiple acquisition channels

This role combines:

Performance marketing
Organic growth
Content strategy
Funnel optimization
Analytics
Growth experimentation

If you thrive on:
execution + testing + iteration + measurable performance,
this role is a strong fit.

What You’ll Own1. Paid Media Strategy & Execution

Build and manage campaigns across:
- Google Ads (Search, PMax, Display, YouTube)
- Meta (Facebook & Instagram)
- LinkedIn Ads
- X (Twitter)
- Reddit
- TikTok
- YouTube
- Emerging paid channels
Launch campaigns end-to-end including:
- Targeting
- Audience segmentation
- Tracking
- Ad copy
- Creative direction
- Optimization
Build full-funnel acquisition strategies focused on:
- B2B lead generation
- Pipeline growth
- Conversion optimization
Continuously test:
- Hooks
- Messaging
- Creatives
- Audiences
- Offers
- Landing pages

2. Organic & Social Growth

Own organic growth across:
- LinkedIn
- X (Twitter)
- Instagram
- TikTok
- Reddit
- YouTube
Develop and execute content strategies aligned with paid acquisition goals
Test messaging organically before scaling through paid channels
Build:
- Audience engagement
- Brand visibility
- Inbound demand
- Community traction
Identify emerging growth opportunities and platform trends early

3. Optimization & Scaling

Monitor campaign performance daily
Optimize for:
- CPL
- CPA
- ROAS
- CVR
- Pipeline growth
Run structured A/B tests across:
- Creatives
- Audiences
- Landing pages
- Bidding strategies
Scale winning campaigns while maintaining efficiency
Adapt quickly to:
- Platform updates
- Algorithm shifts
- Attribution/privacy changes

4. Analytics, Tracking & Attribution

Own:
- Google Analytics (GA4)
- Google Tag Manager
- Conversion tracking
- Pixel implementation
- UTM structures
Analyze funnel performance across paid and organic channels
Build clear, insight-driven reporting dashboards
Translate performance data into actionable growth recommendations
Identify funnel bottlenecks and optimization opportunities

5. Cross-Functional Collaboration

Align marketing initiatives with:
- Sales goals
- Pipeline targets
- Revenue objectives
Collaborate closely with:
- Designers
- Content creators
- Leadership
- Sales teams
Improve:
- Landing pages
- Messaging
- Creative performance
- Funnel conversion rates
Contribute to broader lifecycle and growth initiatives

Required Experience & Skills

3+ years of hands-on growth or performance marketing experience
Strong platform-native experience with:
- Google Ads
- Meta Ads
- LinkedIn Ads
Experience running campaigns across:
- X (Twitter)
- TikTok
- Reddit
- YouTube
- Multi-channel ecosystems
Proven success generating:
- Qualified leads
- Measurable pipeline
- Revenue growth
Deep understanding of:
- PPC
- Audience segmentation
- Funnel optimization
- Attribution
- Conversion tracking
Strong experience with:
- GA4
- Google Tag Manager
- Performance reporting
Strong copywriting and messaging skills focused on conversion
Ability to independently:
- Launch
- Optimize
- Scale campaigns

Preferred Qualifications

Experience with:
- Organic social growth
- Content-led acquisition
- Inbound marketing
Familiarity with:
- HubSpot
- Salesforce
- Marketo
Experience managing:
- Multiple accounts
- High ad-spend budgets
Canva or Adobe Creative Suite experience
Google Ads and/or Meta certifications

What Makes You a Strong Fit

You are highly execution-oriented
You think in experiments, not assumptions
You combine creativity with analytical thinking
You understand both paid and organic growth loops
You care about performance outcomes — not vanity metrics
You move quickly, test aggressively, and iterate constantly
You thrive in fast-moving environments where ownership matters

What a Typical Day Looks Like

Review paid and organic performance dashboards
Launch new campaigns and creative tests
Optimize targeting, budgets, bids, and messaging
Analyze funnel performance and conversion bottlenecks
Collaborate on new creatives and landing page ideas
Test organic hooks before scaling paid distribution
Build reports and provide growth recommendations

In short:
You are responsible for building and optimizing a scalable multi-channel growth engine that drives qualified pipeline and measurable business growth.

Key Metrics for Success (KPIs)

Cost Per Lead (CPL)
Cost Per Acquisition (CPA)
Return on Ad Spend (ROAS)
Conversion Rate (CVR)
Pipeline and revenue contribution
Organic engagement and inbound growth
Budget efficiency and scaling performance

Why This Role Stands Out

Ownership across both paid and organic growth
Multi-platform growth experimentation
High-impact role directly tied to revenue growth
Opportunity to scale campaigns aggressively
Exposure to full-funnel growth strategy
Fast-moving, execution-focused environment
Strong autonomy and creative ownership

Interview Process

Application Review
Initial Interview (growth strategy + channel experience)
Technical Interview (campaign deep dive + live scenarios)
Final Interview

Apply Now

If you:

Love performance marketing
Understand paid + organic acquisition deeply
Enjoy experimentation and scaling
Thrive on measurable growth outcomes

This role is a strong fit for marketers who want direct ownership over growth, acquisition, and pipeline performance across modern digital channels

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