Data Analyst (Marketing Analytics & Data Science)
Your Role
As a Data Analyst, you will play a key role in transforming data into actionable insights, with a strong focus on marketing analytics. You will work with cross-functional teams to design analytical solutions, develop models, and optimize marketing performance through data-driven strategies.
You will also be responsible for managing large datasets, building data pipelines, and communicating complex findings in a clear and impactful way to both technical and non-technical stakeholders.
Your Profile
- Strong experience in data analytics or data science roles, with a focus on marketing analytics and performance measurement
- Proficiency in programming and statistical tools such as Python, R, and SQL for data manipulation and advanced analysis
- Solid knowledge of statistical modeling, machine learning, experimental design, and marketing mix methodologies
- Experience with data visualization tools such as DOMO and the ability to present insights in a compelling and business-oriented way
- Proven ability to communicate complex analytical concepts effectively and lead or mentor analytical teams
What you’ll love – Growth and Learning at Every Step
- Access continuous learning through internal academies, certifications, and mentorship opportunities
- Explore career mobility across roles, industries, and geographies within a global organization
- Be part of a “school of excellence” where your technical and analytical capabilities continue to evolve
About Capgemini
Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, generative AI, cloud and data, combined with its deep industry expertise and partner ecosystem.
At Capgemini Mexico, we aim to attract the best talent and are committed to creating a diverse and inclusive work environment, so there is no discrimination based on race, sex, sexual orientation, gender identity or expression, or any other characteristic of a person. All applications welcome and will be considered based on merit against the job and/or experience for the position.
Data analysts import, inspect, clean, transform, validate, model, or interpret collections of data with regard to the business goals of the company. They ensure that the data sources and repositories provide consistent and reliable data. Data analysts use different algorithms and IT tools as demanded by the situation and the current data. They might prepare reports in the form of visualizations such as graphs, charts, and dashboards.
The roles plays a critical role in leveraging data analysis to provide insights and recommendations to the stakeholders. Technical skills combined with consulting skills to support decision making, drive business growth, and deliver value through data driven insights.
