SEO Spanish Writer
Department: Marketing
Location: Guadalajara, Jalisco or Tijuana, Baja California, Mexico
Work Setup: Onsite
Employment Type: Full-Time
About Us
At Legal Management Group, we are the exclusive talent acquisition and management partner for Farahi Law Firm, one of California's fastest-growing personal injury law firms. Our marketing team is dedicated to creating meaningful, high-impact content that educates, engages, and connects with Spanish-speaking communities while strengthening our digital presence across multiple channels.
Why This Role Matters
We're looking for a talented SEO Spanish Writer who combines technical SEO expertise with exceptional creative writing skills. In this role, you'll develop compelling Spanish-language content that improves search visibility, drives organic traffic, and builds trust with our audience.
You'll work closely with our SEO, content, and marketing teams to create engaging content that not only ranks well in search engines but also resonates with readers and supports our firm's growth.
Key Responsibilities
SEO Content Creation
- Write high-quality, SEO-optimized content in Spanish for websites, blogs, landing pages, and other digital platforms.
- Create content that aligns with keyword strategies while maintaining a natural and engaging writing style.
- Optimize existing Spanish-language content to improve search rankings and user experience.
- Write effective meta titles, meta descriptions, image alt text, and other on-page SEO elements.
Creative Copywriting
- Develop persuasive copy for social media, email campaigns, digital advertisements, and promotional materials.
- Craft compelling messaging that reflects the firm's brand voice and effectively communicates with Spanish-speaking audiences.
- Produce content that balances SEO performance with storytelling and audience engagement.
SEO Strategy & Optimization
- Conduct keyword research to identify high-value search opportunities.
- Collaborate with the marketing team to execute content strategies that support business objectives.
- Monitor content performance using SEO and analytics tools, making recommendations for continuous improvement.
- Stay current with SEO best practices, algorithm updates, and content marketing trends.
Content Localization & Quality
- Adapt English-language content into culturally relevant Spanish rather than performing direct translations.
- Review, edit, and proofread Spanish content for grammar, clarity, tone, and consistency.
- Ensure all content meets brand standards and maintains a high level of quality and accuracy.
Collaboration & Analytics
- Work closely with SEO specialists, designers, social media managers, and other marketing team members.
- Analyze competitor content and identify opportunities to improve content strategy.
- Track performance metrics including organic traffic, keyword rankings, engagement, and content effectiveness.
- Provide recommendations based on data to improve overall content performance.
Qualifications
- 3–5+ years of experience in SEO content writing and creative copywriting.
- Native or near-native Spanish writing proficiency.
- Professional English proficiency.
- Proven experience creating SEO-driven content that improves search rankings and organic traffic.
- Strong understanding of on-page SEO best practices and keyword optimization.
- Experience with keyword research tools, CMS platforms, Google Analytics, Google Search Console, and other SEO tools.
- Exceptional writing, editing, proofreading, and storytelling skills.
- Strong attention to detail and ability to manage multiple projects simultaneously.
- Ability to work independently in a fast-paced, collaborative environment.
- Experience within legal services or other professional services industries is a plus.
Preferred Qualifications
- Experience with Local SEO strategies targeting Spanish-speaking communities.
- Knowledge of social media content creation and digital marketing.
- Familiarity with content performance reporting and SEO analytics.
- Experience working with multilingual or international marketing campaigns.
What We Offer
- Competitive compensation paid in USD
- Career growth opportunities within a rapidly expanding international organization
- Collaborative and creative marketing team
- Opportunity to work on high-impact digital marketing initiatives
- Onsite position in either Guadalajara or Tijuana
