Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
About the Team
Market Activation is a newly formed team designed to set the standard for commercialization, go-to-market readiness, and launch execution across Live, Content, and Ad solutions. We simplify complex problems and streamline stakeholder engagement. We operate at the intersection of commercial ambition, product capability, and customer insight and anchor everything in strategic execution excellence, operating with speed, simplicity, accountability, and data-driven decision-making.
About the Role
The Manager, Market Activation – Live & Custom (LATAM ) will play a critical role in shaping and scaling the commercial frameworks that power Live and Custom partnerships across the LATAM region. This role sits at the center of the Ads ecosystem, responsible for translating global monetization strategy into scalable, locally relevant commercial models that support the LATAM Sales and Brand Partnership teams. Although this role is focused on LATAM , the Market Activation Live & Custom team has a global remit and flexes to support other regions as needed.
Scope includes:
Regional Live sports and entertainment opportunities
Custom partnerships leveraging the Netflix ecosystem
Ongoing evaluation and optimization of future Live and Custom opportunities as new products, IP, and solutions become available
This role is equal parts strategist, operator, and connector, comfortable navigating ambiguity while driving clarity and execution.
Key Responsibilities
Develop monetization frameworks for Live and Custom programs, grounded in Netflix’s commercial principles and informed by key considerations including policy, measurement, and product innovation.
Translate global Ads strategy into LATAM -ready commercial models.
Partner with Sales, Market Planning & Operations, Brand Partnerships, Content, Product, Finance & Strategy, Legal, Policy, Measurement, and Research to ensure go-to-market readiness.
Advance and enable Live solutions with cross functional stake holders to deliver scalable and diverse opportunities to partners that result in meaningful revenue to Netflix.
Develop and advocate for high-impact solutions that deliver against client business objectives while maximizing value for Netflix
Lead and support flawless launch execution for Live events as well as tentpole and priority titles.
About You
Experience: 7+ years in monetization strategy, sponsorship, integrated marketing, Live event commercialization, or sales strategy.
Cross-Platform: Comprehensive knowledge of both the traditional linear and evolving streaming/digital video space in addition to social, audio, event, and gaming.
Regional Focus: Proven expertise within the LATAM region with a strong knowledge of the LATAM advertising and sponsorship landscape; high level global sponsorship marketplace knowledge is a plus.
Client Insights: Through understanding of how clients and agencies value and negotiate Live and Marketing opportunities to inform Marketing and Sales initiatives.
Adaptability: Able to work effectively in situations where information or processes are evolving, using a proactive, solutions‑oriented approach.”
Curiosity: A deep sense of curiosity, with a passion for learning and exploring innovative advertising models and strategies.
Innovation: Demonstrated track record of challenging the status quo and successfully implementing innovative approaches result in solutions for clients and drive revenue.
Entrepreneurial Spirit: Comfortable in a “roll-up-your-sleeves” environment, with an entrepreneurial approach to building and developing new capabilities within a larger organization.. Able to influence and drive clarity without formal authority.”
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.
