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Program Activation Manager, Twitch Brand Partnership Studio

Servicios Comerciales Amazon Mexico S. de R.L. de C.V. -
Ciudad de México, CDMX

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Información del empleo

Tiempo completo

Cualificaciones

Plurilingüe
Salesforce
Inglés
Requisitos comerciales

Descripción completa del empleo

DESCRIPTION

The mission of the Brand Partnership Studio is to empower brands to authentically engage live communities on Twitch. The Brand Partnership Studio brings streamers visibility and value across Twitch and Amazon through strategic brand partnerships. We enable brands to win in the creator economy by delivering what their target audiences and Twitch viewers want - programs that harness pop culture and community, with compelling content and tech.

Based in our Mexico City office, you will partner closely with our Twitch Brand Partnership team to manage, coordinate, and deliver integrated brand campaigns. In this role, you’ll oversee multiple creative projects simultaneously, build deep expertise in the Twitch creator ecosystem, and serve as a key point of contact for clients, creators, and vendors. You’re a strategic problem solver who thrives in fast-paced environments and knows how to bring ideas to life across digital platforms.

Key job responsibilities
Program Activation

Collaborate closely with other teams within the Brand Partnership Studio, including Creative Strategists, Producers, Sales, Operations, Legal and Marketing

Serve as a primary point of contact for internal and external clients, delivering best-in-class customer experience for custom content and advertising executions

Own end-to-end execution, project management, and quality control of custom solutions, from sale through completion and ensuring timelines, budgets, and client expectations are met

Represent the Twitch Brand Partnership Studio in client meetings, providing production recommendations and proactively identifying risks, challenges, and solutions

Develop and manage detailed project schedules and budgets across multiple campaigns. Secure approvals, track action items, and coordinate closely with vendors, talent, sales, and production teams to ensure seamless live execution

Manage partnerships with Twitch creators and oversee third-party production companies

Monitor project profitability, resource allocation, financial reporting, and billing

Support pre-sale pipeline management, reporting, and revenue accuracy through Salesforce

Influencer Talent Management

Identify and recommend the best creator talent for marquee branded content campaigns, using data-driven insights to support your recommendations

Lead contract negotiations with influencers and talent agencies, ensuring agreements align with client objectives, creator expectations, and business requirements

Continuously scout emerging and established creators across the platform to expand our talent roster and identify new opportunities for client programs

Stakeholder Management

Act as the primary liaison between the Twitch Ad Sales team, content creators, and talent agencies, managing relationships and facilitating smooth collaboration

Present influencer recommendations and campaign results to clients, articulating the strategic rationale behind talent selections

Provide consultation on influencer marketing best practices, platform trends, and creator dynamics

BASIC QUALIFICATIONS

5+ years of digital advertising and client facing roles experience
Highly self-motivated with strong multitasking and prioritization skills
Proven ability to remain calm and effective in high pressure environments
Comfortable working directly with talent and creators
Exceptionally organized, detail-oriented, and able to self-manage in a fast-paced setting
Strong conflict resolution skills with a focus on win-win outcomes
Fluency in Salesforce, Airtable, and Google Workspace
Strong appreciation for project timelines and operational rigor
Spanish and English full working proficiency required

PREFERRED QUALIFICATIONS

Broad knowledge of the Twitch community, gaming, and/or live streaming culture
Experience in video production and/or live events
A genuine passion for producing innovative branded content
Knowledge of AI workflows

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

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