Responsible for developing and executing the brand strategy for IBEROGAST, aligned with SBU and HQ guidelines, in order to achieve defined business and marketing KPIs. Leads integrated marketing initiatives across mass media, digital, omnichannel, and point-of-sale environments, while collaborating with cross-functional internal and external stakeholders to ensure strong brand performance, customer experience, and market growth.
- Develop and execute brand strategies aligned with SBU / HQ priorities to achieve defined KPIs, including NS, FVE, FCA, SO & SI, DOH, and Market Share.
- Build short-, medium-, and long-term marketing plans according to MKT 4.0 principles.
- Lead media deployment across Mass Media and Digital channels, including:
- Data analytics
- Content development
- Social media
- Search Engine Optimization (SEO)
- Product / UX design
- eCommerce
- Point of Sale (POS)
- Build eCommerce and key brand assets that can be adapted according to market trends while ensuring a consistent customer experience.
- Lead and collaborate with multifunctional teams in:
- Campaign deployment
- Research and analysis
- Promotion
- Public Relations
- Media
- Advertising
- Assess campaign and brand success against plan, including P&I and P&L performance.
- Collaborate with Consumer Goods and Medical teams, including KAMs, top retailers, medical associations, key opinion leaders, sales force teams, and trade marketing teams.
- Support Field Force activities for OTC and OTX in alignment with the Sales Manager through the development of dedicated materials.
- Present brand plans and sales updates during cycle meetings, including projects, materials, and positioning strategies aligned with marketing objectives.
- Maintain close liaison with field force teams to support technical and operational needs.
- Develop and maintain international relationships with HQ and colleagues from other countries to align on product strategies and tactics.
- Leverage manager feedback to strengthen alignment at both national and international levels.
- Monitor the local market through modeling, segmentation, competitor benchmarking, and reporting structures to support Business Unit decision-making.
- Drive an omnichannel approach to build a 360° marketing customer experience for assigned brands.
- Lead campaign tracking and A/B testing initiatives.
- Leverage digital technologies such as QR, GPS, geofencing, push notifications, and on-site shopping cart solutions to simplify customer journeys.
- Apply deep understanding and usage of TB4L tools and adapt them to marketing metrics and indicators.
- Promote a one-team mindset to support design, distribution, and product specification changes as needed.
- Bachelor’s degree in Marketing, Business Administration, or similar careers.
- Advanced English proficiency (approximately 90%) in writing, reading, and speaking.
- Strong presentation skills.
- More than 3 years of experience in Marketing.
- Knowledge of Consumer Market and/or OTC Market.
Período de aplicación:
14 al 28 de Julio
Código de referencia:
877057
División:
Consumer Health
Ubicación:
Mexico : Ciudad de México : Ciudad de México
Área funcional:
Marketing
Grado de posición:
VS 1.1
Tipo de empleo:
Permanente
Tiempo de trabajo:
Indefinido - Full Time - Hibrido
