Role Overview:
Brother Mexico is seeking a Senior Director, Sales & Marketing to lead the commercial strategy and accelerate sustainable, profitable growth across our Consumer and Commercial businesses.
This executive role will have overall leadership responsibility for Sales and Marketing across the Printing & Solutions (P&S), Labeling & Mobile (L&M), Personal & Home (P&H), and Industrial Printing (IP) portfolios, representing a business of MXN 2.5B+ in annual revenue.
The Senior Director will set the commercial direction for Mexico, strengthen our go-to-market strategy, expand market share, and build a high-performing Sales & Marketing organization.
As a key business leader, this position will also work closely with senior stakeholders across Finance, Supply Chain, Customer Service, HR, and other functions, as well as Brother's regional and global headquarters, to shape priorities and position the Mexico business for its next stage of growth.
This role requires full business fluency in both English and Spanish. Please share your resume/CV/profile in ENGLISH. The interview experience may feature participants engaging with you in each language.
Duties & Responsibilities:
Commercial & Business Strategy
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Own and lead the Sales & Marketing strategy for Mexico, with accountability for revenue growth, profitability, market share, and commercial performance.
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Translate corporate priorities into clear annual and multi-year commercial strategies and execution plans.
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Establish and deliver against annual and quarterly sales objectives across business segments and channels.
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Identify and accelerate new business, channel, customer, and market opportunities.
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Continuously evaluate and evolve Brother's Go-to-Market strategy, responding with agility to changes in customers, channels, competitors, and market dynamics.
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Drive disciplined management of pricing, commercial conditions, partner programs, incentives, and promotional investments.
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Use business intelligence, customer insights, and competitive data to anticipate risks and unlock growth opportunities.
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Build strong relationships with strategic customers, partners, and key industry stakeholders.
Sales & Marketing Leadership
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Lead an integrated Sales & Marketing organization, creating strong alignment between commercial strategy, product strategy, channels, and market execution.
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Define portfolio, product, channel, pricing, and demand-generation strategies that support sustainable business growth.
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Oversee key marketing priorities including product launches, digital marketing, brand strategy, customer engagement, public relations, social media, and channel activation.
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Ensure marketing investments, promotional funds, and rebates deliver measurable business impact and ROI.
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Strengthen collaboration between Sales and Marketing to create an integrated, customer-centric commercial organization.
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Represent Brother Mexico at strategic customer meetings, industry events, trade shows, and executive forums.
Organizational Leadership
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Build, lead, and develop a high-performing Sales & Marketing leadership team.
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Establish clear accountability, performance expectations, and decision-making disciplines across the organization.
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Coach and develop leaders while strengthening succession planning and organizational capabilities.
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Foster a culture of collaboration, ownership, agility, and performance.
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Lead by example through Brother's cultural drivers of Accountability, Authenticity, Boldness, and Excellence.
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Provide strategic perspective and recommendations to senior leadership on business opportunities, organizational priorities, and market dynamics.
Financial & Operational Performance
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Lead commercial planning, budgeting, forecasting, and performance management for the business.
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Monitor revenue, profitability, market share, pipeline, forecast accuracy, and other critical commercial KPIs.
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Partner closely with Finance and Supply Chain to align commercial plans, product forecasts, inventory, and business priorities.
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Regularly assess actual performance against targets and adjust strategies, resources, territories, or commercial programs as required.
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Deliver executive-level business reviews and recommendations to regional and global leadership.
Global & Cross-Functional Partnership
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Serve as a senior commercial partner to Brother International Corporation (BIC) in the U.S. and Brother Industries, Ltd. (BIL) in Japan.
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Influence and align cross-functional stakeholders to secure the capabilities and resources required to execute the Mexico growth strategy.
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Collaborate with Brother subsidiaries and global business units on strategic initiatives, portfolio priorities, and market opportunities.
Experience & Qualifications:
We are looking for an accomplished commercial leader with the strategic perspective, business acumen, and leadership capability to drive a complex, multi-category business.
Experience & Qualifications
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Bachelor's degree in Business, Marketing, or a related field; advanced degree is a plus.
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15+ years of progressive Sales and/or Marketing experience, including significant senior leadership responsibility.
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Strong track record developing and executing commercial and business strategies in Mexico.
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Experience within consumer technology, consumer goods, office technology, electronics, or related industries strongly preferred.
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Demonstrated experience leading and developing senior Sales and Marketing teams.
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Proven accountability for a significant revenue target and commercial results.
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Experience driving profitable growth, market share expansion, and organizational transformation.
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Strong experience operating in a multinational environment and influencing regional and global stakeholders.
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Business-level fluency in English and Spanish.
Executive Leadership Profile
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Strong commercial judgment and strategic business acumen.
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Proven ability to translate strategy into disciplined execution and measurable results.
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Deep understanding of sales management, forecasting, pricing, channels, account strategy, and resource allocation.
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Strong understanding of Product Marketing and the ability to lead an integrated Sales & Marketing agenda.
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Ability to engage as a credible executive partner with customers, business leaders, and global stakeholders.
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Exceptional negotiation, communication, and executive presentation skills.
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Strong analytical capability and financial orientation.
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Ability to lead through complexity and organizational change.
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A track record of developing high-performing teams and future leaders.
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Resilience, agility, and the ability to identify creative paths to sustainable business growth.
Additional Details for This Role:
Company Overview
Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award-winning printers, sewing machines, P-touch labelers, and more. Brother Mexico was established in 1992, marking over 30 years of operations. It is headquartered in Mexico City and is a wholly owned subsidiary of Brother International Corporation (BIC), based in the United States. BIC is in itself a subsidiary of Brother Industries Limited (BIL), which was founded in 1908 in Nagoya, Japan, and operates in more than 30 countries worldwide.
Why Work at Brother?
At Brother México, we are proud to foster a diverse and inclusive workplace where every voice is valued. Our hiring practices and internal programs promote equity and belonging across all levels of the organization. We are committed to fostering a workplace culture that reflects with our core values: inclusivity, collaboration, customer-centric, and social responsibility. We value work flexibility, offering a hybrid office schedule with home office half days on Fridays, a casual dress code, and additional days off throughout the year. We are also dedicated to employee growth and development, providing facilitated courses and resources to our employees for self-paced learning resources.
Our Benefits
We offer a range of benefits designed to support the well-being of our employees, including medical, dental, and life insurance. We also support our employees with family-focused benefits, ranging from additional maternity leave days to opportunities for prioritizing children's school events -even when they fall occur during the workday. Additionally, we offer a robust financial savings program and convenient on-site parking at our downtown office.
Our Mission, Vision, and Culture
Our mission is to live our “at your side” promise to simplify and enrich the lives of our customers, employees, and communities. We aim to be where people and technology meet, providing products and solutions that enhance how people live, work, and create. We look to our strategic culture drivers - accountability, authenticity, boldness, and excellence - to enable us to consistently deliver on our vision, mission, and shared values. These drivers help us shape a culture that empowers the business to succeed.
About Where We Work
Brother México headquarters is located in Mexico City in the Santa Fe district. Many of our employees and job functions are based out of this office. The building holds a Platinum pre-certification level, reflecting our shared commitment to social responsibility in the way we work. Brother México also has employees based in other locations, such as Querétaro, where team members from the Machine Tools division are based.
Equal Opportunity Employer (EOE) Statement
Brother is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applicants of all backgrounds and do not discriminate based on race, gender, age, disability, sexual orientation, or any other protected status.
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