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Digital Marketing Manager

Redwood Logistics -
Centro, Qro.

Postulación rápida

Información del empleo

Tiempo completo
Hace 1 día

Beneficios

Seguro de vida

Cualificaciones

Gestión de sitios web
Administración de personal
CSS
Mercadotecnia
Sistemas de gestión de contenidos
Experiencia en logística
Garantía de calidad
Licenciatura
Marketing digital
UX
HubSpot
HTML

Descripción completa del empleo

Digital Marketing Manager

Reports To: Senior Director of Digital Strategy

Location: Querétaro and/or Monterrey, Mexico

Environment: Hybrid (3 days on site, 2 days at home)

Work Schedule:

This position is full time and hybrid Monday through Friday 8:00 AM to 5:00 PM with an hour break, but flexibility is available based on coverage.

Who We Are:

Recognized by Gartner in their Modern 4PL Market Guide, Redwood Logistics is at the forefront of industry innovation. Our cutting-edge supply chain technology pairs with the expertise of our brilliant minds to empower logistics execution across North America and Mexico.

Leveraging a comprehensive range of services, data-centric network solutions, and a seamlessly integrated platform, we have established our prominence as a key player in the mid-market segment within the freight tech industry.

Whether you’re just starting your career or are an established professional looking for your next opportunity, Redwood inspires innovation across teams to provide transformative solutions for our customers.

Purpose of Your Work:

The Digital Marketing Manager will lead the digital marketing efforts, related to our company website, paid advertising, and social media strategies.

How You Make a Difference Every Day:

Own the development, execution, and optimization of Redwood’s email marketing programs, including campaign emails, newsletters, nurture programs, automated workflows, and other lifecycle communications.

Build, test, and optimize landing pages in HubSpot to support campaigns, events, content offers, lead generation programs, and other marketing initiatives.

Manage Redwood’s corporate website, including creating and updating pages, publishing content, maintaining site functionality, and ensuring a consistent and high-quality user experience.

Partner with demand generation and content teams to translate campaign strategies into effective digital experiences across email, landing pages, forms, and the website.

Develop and maintain email and landing page templates that support brand consistency, scalability, and marketing best practices.

Manage website forms, calls-to-action, conversion paths, and related digital assets to improve lead capture and conversion.

Monitor and optimize email performance, including deliverability, open rates, click-through rates, engagement, and conversions.

Analyze website and landing page performance, identifying opportunities to improve traffic, engagement, conversion rates, and user experience.

Support website SEO initiatives, including on-page optimization, metadata, internal linking, content structure, and other technical or content-related improvements.

Perform ongoing website quality assurance, troubleshooting issues and coordinating with internal teams or external partners when more advanced development support is required.

Conduct A/B testing across emails, landing pages, calls-to-action, and other digital experiences to continuously improve performance.

Ensure digital marketing assets follow Redwood’s brand standards and provide a consistent experience across channels.

Maintain organized processes and documentation for website updates, email campaigns, landing pages, templates, and digital marketing initiatives.

Stay current on evolving best practices related to HubSpot, email marketing, conversion optimization, website management, SEO, and digital customer experience.

You’ve Got This:

5+ years of experience in digital marketing, with hands-on responsibility for email marketing, landing page development, and website management.

Strong experience with HubSpot Marketing Hub and CMS Hub, including email creation, workflows, forms, landing pages, website pages, lists, and reporting.

Demonstrated experience developing and optimizing email marketing and nurture programs.

Experience building and managing landing pages with a strong understanding of conversion rate optimization and user experience.

Experience managing a corporate website or CMS, including page creation, content updates, quality assurance, and ongoing optimization.

Working knowledge of HTML and CSS, with the ability to troubleshoot and make basic front-end website or email updates.

Understanding of SEO best practices, including on-page SEO, metadata, internal linking, and website content optimization.

Strong analytical skills with the ability to evaluate email, landing page, and website performance and translate data into actionable improvements.

Excellent project management and organizational skills with the ability to manage multiple campaigns and website initiatives simultaneously.

Strong attention to detail, particularly related to email quality assurance, website publishing, links, forms, tracking, and brand consistency.

Ability to collaborate effectively with demand generation, content, creative, marketing operations, sales, and other cross-functional teams.

Creative, curious, and comfortable testing new approaches to improve digital marketing performance.

Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field.

What We Offer:

Access to experts and resources for your Learning & Development journey

Opportunity for internal mobility

Employee referral bonus program

Employee Resource Groups (ERGs)

Annual fundraising and volunteer events to give back to communities

Life Insurance policy for you starting 30 days after employment

Personal Health Insurance coverage for you – Major Medical

30 days “Aguinaldo” Christmas bonus or prorated percentage your first year

Vacation time starting at 12 days. Additional days will increase per Mexican Law

Premium Vacation 50% vacation days (Prima vacacional)

You will also receive benefits like Saving Plan (Fondo de Ahorro) and Food Coupons (Vales De Despensa) 6% or the Maximum amount by Mexican Law

You will be provided a Cell Phone Allowance of $800 pesos per month minus applicable taxes

Redwood is an equal opportunity employer. Employment decisions at the Company are based on individual merit, qualifications, abilities, and the Company’s needs and resources.The Company does not discriminate in recruiting, hiring, compensation, promotions, discipline, termination or any other aspect of employment on the basis of an individual’s actual or perceived race, color, creed, religion, sex (including pregnancy, childbirth and related medical conditions), sexual orientation, gender identity, national origin, ancestry, citizenship status, age, disability, marital status, military service or status, genetic information, arrest and conviction record, credit history, or any other basis protected by applicable law.

Postulación rápida

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