Commercial Sales Manager - LATAM
Let’s be unstoppable together!
Circana is a leading provider of technology, AI, and data solutions for consumer packaged goods companies, manufacturers, and retailers. Our predictive analytics and Liquid Data® platform help clients measure market share, uncover consumer behavior, and drive growth—powered by six decades of expertise and an expansive, high-quality data set.
At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. We’re a global company dedicated to fostering inclusivity and belonging. We value and celebrate the unique experiences, cultures, and viewpoints that each individual brings. By embracing a wide range of backgrounds, skills, expertise, and beyond, we create a stronger, more innovative environment for our employees, clients, and communities. With us, you can always bring your full self to work. Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.
Learn more at www.circana.com.
Our Critical Sales Skills
At the heart of our commercial success is a team of professionals who combine strategic insight, customer-centricity, and executional excellence. These skills represent the core capabilities required to drive value for our clients and sustainable growth for our business.
- Effectively Presents Solutions: Delivers tailored, compelling solutions that align with customer needs and drive action.
- Knows the Buying Influences: Identifies key decision-makers and understands their motivations and influence.
- Manages Buyer Indifference: Recognizes and explores customer hesitation to uncover new needs or opportunities.
- Understands Customer Needs: Operates as a recognized expert to articulate customer needs in the customer's business language and business context.
- Being Resilient: Bounces back from setbacks with composure and positivity; helps others stay productive during tough times.
- Manages Ambiguity: Stays focused and calm in uncertain situations; guides others through change.
What will you be doing?
The Senior Manager, Sales Lead is responsible for owning the commercial strategy, revenue performance, and overall value proposition of data collaboration programs within the region. This role acts as the primary commercial leader, balancing the needs of clients (Retailer and manufacturers), internal stakeholders, and external partners while driving sustainable revenue growth.
This position requires a combination of strategic leadership, consultative selling, financial accountability, and cross-functional influence.
Job Responsibilities
- Commercial Strategy & Value Proposition
- Define and continuously evolve the commercial value proposition of the data collaboration programs.
- Identify and pursue new opportunities.
- Ensure the offering delivers clear, measurable value to clients and partners.
- Partner with internal teams to develop case studies, insights, and proof points that strengthen positioning.
- Lead the go-to-market messaging, pricing frameworks, and packaging structures.
- Deliver Insight-Led Solutions: Translate complex data into actionable insights that help clients make informed decisions and achieve measurable outcomes.
- Revenue Ownership & Financial Management
- Own a multi-million-dollar revenue target, including accountability for growth and retention.
- Build and manage a robust sales pipeline, ensuring consistent progression through the sales funnel.
- Develop and maintain accurate financial forecasts for leadership reporting.
- Monitor performance against targets and adjust strategies to close gaps.
- Partner with Finance to manage billing issues, revenue recognition, and escalations.
- Sales Leadership & Deal Execution
- Lead high-value and complex sales opportunities, including negotiations and deal structuring.
- Oversee the full contract lifecycle:
- Drafting commercial terms
- Managing negotiations and redlines
- Driving deals to signature
- Deliver executive-level sales presentations, product demonstrations, and strategic pitches.
- Support and guide team members on sales best practices and deal strategy.
- Client & Stakeholder Leadership
- Serve as the primary point of contact for senior client stakeholders.
- Build and maintain trusted relationships with key decision-makers by demonstrating valuable insights.
- Collaborate with cross-functional teams (Sales, Insights, Product, Finance, Legal) to:
- Align priorities
- Resolve issues
- Accelerate deal closure
- Influence internal stakeholders to ensure alignment on commercial strategy and execution.
- Program Governance & Optimization
- Ensure compliance with pricing, contractual terms, and program rules of engagement.
- Identify opportunities to improve sales processes, tools, and workflows.
- Lead communication of program changes, enhancements, and updates to clients and internal teams.
- Drive adoption of best practices across the commercial organization.
- Sales Enablement & Communication
- Develop and maintain high-quality sales materials (presentations, demos, proposals, training content).
- Ensure consistent messaging across all client interactions.
- Enable internal teams with tools and training to effectively communicate value.
Requirements
- Bachelor’s degree required, MBA or equivalent preferred.
- 5+ years of experience in sales, commercial strategy, or client leadership roles.
- Experience working with data-driven products (e.g., analytics, POS, supply chain, or customer data).
- Proven track record of owning and exceeding revenue targets.
- Strong experience in sales, contract negotiation and complex deal management.
- Native-level or business-professional fluency in both English and Spanish is required.
- Fluency in Portuguese is considered a strong asset.
Circana Behaviors
As well as the technical skills, experience and attributes that are required for the role, our shared behaviors sit at the core of our organization. Therefore, we always look for people who can continuously champion these behaviors throughout the business within their day-to-day role:
- Stay Curious: Being hungry to learn and grow, always asking the big questions.
- Seek Clarity: Embracing complexity to create clarity and inspire action.
- Own the Outcome: Being accountable for decisions and taking ownership of our choices.
- Center on the Client: Relentlessly adding value for our customers.
- Be a Challenger: Never complacent, always striving for continuous improvement.
- Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect, and integrity.
- Commit to each other: Contributing to making Circana a great place to work for everyone.
Location
This position can be located in the following area(s): Mexico - Remote
Prospective candidates may be asked to consent to background checks (in accordance with local legislation and our candidate privacy notice ) Your current employer will not be contacted without your permission.
An offer of employment may be conditional upon successful completion of a background check in accordance with local legislation and our candidate privacy notice. Your current employer will not be contacted without your permission.
You can apply for this role through the Circana careers website or Intranet site for internal candidates. This role is subject to AI-assisted screening. Circana uses artificial intelligence (AI) to assess resumes for alignment with job requirements by helping locate details in resumes that relate to the job description.
This position is expected to remain open for approximately 30 days and may close earlier if sufficient qualified candidates are identified.
