Manage and coordinate the marketing practice of the company across subfunctions, such as market research, brand and product management, trade management, and marketing and sales campaigns and promotions. Design, propose, and implement marketing and products strategies, guidelines, and procedures within broad principles and policies to meet the short- and long-term business needs. Oversee market research and monitor competitor activity. Oversee the development of marketing plans for the products and brands of the company, including pricing strategies and sales plans. Develop and attain key performance indicators for the implemented marketing strategies. Assess and then advertise the success of the plan. Ensure connection between marketing and sales functions by supervising their joint work with distribution channels. Contribute to the development of new products and services; coordinate with sales, engineering, and manufacturing functions on design. Support the subordinate staff's professional development and enable them to optimize their contribution to the department by reviewing and assessing their performance.
The Global Process Excellence (Marketing) is accountable for shaping and executing the global Marketing process excellence and transformation agenda within Commercial GBS. The role develops and drives a multi-year roadmap across process standardization, continuous improvement, and digital enablement, partnering with Global Growth & Omni functions, Zone Business Partners, GBS Capabilities, and Tech. The role starts as an individual contributor and will build a Commercial Excellence team over time to execute process discovery/deep dives and project PODs (pods) that solve priority business problems and deliver measurable value.
Global Process Excellence Strategy & 3-Year Roadmap
- Own the global Marketing process excellence roadmap within Commercial GBS, aligned to Global Commercial/Growth priorities and Zone needs.
- Build and maintain a 3-year portfolio of initiatives across Expansion, Digital enablement, and Process Transformation, including sequencing, dependencies, investment needs, and adoption/change approach.
- Define initiative charters and value cases (productivity, cost-to-serve, cycle time, quality, controls, experience) and govern benefits realization through implementation and sustainment.
POD Delivery Model: Process Discovery, Deep Dives, Requirements
- Establish and run a repeatable POD model to solve business issues: intake discovery deep dive requirements solution options execution oversight sustainment.
- Lead diagnostics (VOC, process mapping, waste analysis, root cause) to identify improvement levers and clarify requirements for Tech/Automation/Analytics solutions.
- Translate business needs into clear functional requirements, process designs, controls, and measurement plans.
Continuous Improvement Framework & Standardization
- Deploy CI methodologies (Lean/Six Sigma, standard work, simplification) across Sales processes delivered through GBS/GCCs.
- Define global standards: process taxonomy, SOPs, RACI, controls, SLAs/XLAs, and KPI definitions to ensure consistent execution and audit readiness.
- Drive measurable improvements in cycle time, right-first-time quality, rework reduction, and stakeholder experience.
Digital Enablement & Platform Optimization (with Tech)
- Drive optimization and adoption of Commercial/Sales platforms and workflow tooling in partnership with Tech and GBS Capability teams (tools as applicable to Sales operating model).
- Ensure digital initiatives deliver measurable outcomes (utilization, productivity, quality, visibility), not just deployment.
- Align data/process requirements to enable scalable performance tracking, account analytics, and program execution reporting.
Team Build & Capability Development (Commercial Excellence)
- Start as an individual contributor and build a Commercial Excellence team over time to scale POD execution and global standardization.
- Coach/enable cross-functional contributors (GBS hubs, SMEs, Tech, Analytics) to execute consistently against the process excellence framework.
Experience & Qualifications
- Master’s degree required (MBA, Economics, Marketing preferred).
· 10+ years in commercial/marketing operations, analytics/insights, strategy, transformation, and/or process excellence.
- Demonstrated experience leading global/regional transformation and continuous improvement with quantified outcomes.
· Strong working knowledge of Marketing processes: analytics, consumer & shopper insights, content ops, activation ops, social intelligence, ecommerce/digital.
- Strong program/project management leading multi-functional teams across geographies and time zones.
- Experience operating in complex multi-country, multilingual, multi-time-zone environments.
- FMCG experience required.
Mexico City - Antara Tower A - 5th Floor - Local Office
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes .
