Senior Social Media Specialist
Social Media, Reputation Management & Paid Media
Guadalajara, Jalisco, Mexico
Tijuana, Baja California, Mexico
On-Site
Full-Time
Help Build the Voice Behind the Mission
At FLF, we believe that meaningful connections start with authentic communication.
Every social media post, review response, community interaction, and advertising campaign plays a role in helping injured individuals find trusted legal representation when they need it most.
As we continue to grow, we are seeking a talented Senior Social Media Specialist to help strengthen our digital presence, expand our reach, and build meaningful engagement with the communities we serve.
This role combines social media strategy, reputation management, paid advertising, local search optimization, and performance analytics to support the continued growth of our brand.
If you're passionate about digital marketing, community engagement, content strategy, and data-driven decision making, we'd love to hear from you.
Why This Role Matters
As our Senior Social Media Specialist, you will serve as one of the primary stewards of our public-facing brand.
You will oversee social media channels, manage community engagement, optimize local business profiles, and execute advertising campaigns that help connect potential clients with the legal support they need.
Your work will directly influence brand awareness, lead generation, client trust, and overall marketing performance.
What You'll Do
Social Media Strategy & Content Management
- Manage and grow the firm's presence across Facebook, Instagram, TikTok, LinkedIn, YouTube, and other digital platforms.
- Execute content calendars and publishing schedules across multiple channels.
- Optimize content using platform-specific best practices and Social SEO strategies.
- Support brand awareness, engagement, and lead generation objectives through strategic content distribution.
Reputation Management & Community Engagement
- Monitor social media channels, reviews, messages, and community interactions.
- Respond professionally and empathetically to comments, direct messages, and online reviews.
- Protect and strengthen the firm's online reputation through proactive engagement and issue resolution.
- Collaborate with internal teams to ensure timely and accurate responses to client concerns.
Google Business Profile Management
- Manage and optimize multiple Google Business Profiles across various locations.
- Ensure accurate business information, service descriptions, imagery, and local SEO optimization.
- Support local search visibility and reputation-building initiatives.
- Monitor profile performance and implement continuous improvements.
Paid Media & Lead Generation
- Plan, launch, and optimize paid advertising campaigns across Meta, TikTok, YouTube, and other digital platforms.
- Manage audience targeting, retargeting, budget allocation, and campaign optimization.
- Conduct A/B testing of creative assets, messaging, and campaign strategies.
- Drive lead generation performance while maintaining efficient acquisition costs.
Analytics & Performance Optimization
- Track campaign performance, engagement metrics, and lead generation outcomes.
- Monitor key marketing metrics, including CPL, CAC, ROAS, and conversion rates.
- Develop actionable insights and recommendations based on data analysis.
- Utilize AI-powered tools and automation solutions to improve efficiency and scalability.
Compensation & Benefits
- Twice a month, salary compensation in USD
- Performance-based bonus opportunities
- Career growth within a rapidly expanding organization
- Ongoing professional development and marketing training
- Exposure to advanced digital marketing technologies and AI tools
- Collaborative and innovative marketing environment
- Modern office located in Guadalajara or Tijuana
The Type of Person Who Thrives Here
Our most successful team members are:
- Creative and data-driven marketers
- Exceptional communicators with strong emotional intelligence
- Highly organized and execution-focused
- Adaptable and curious learners
- Strong problem-solvers who take ownership of results
- Collaborative team players
- Customer-focused professionals who understand the importance of trust and reputation
- Motivated by continuous improvement and measurable impact
Why Join FLF?
At FLF, marketing is a strategic growth driver.
You'll have the opportunity to influence how thousands of people interact with our brand, help build meaningful community relationships, and contribute directly to the growth of a rapidly expanding organization.
As our marketing team continues to evolve, you'll gain exposure to advanced digital marketing strategies, emerging technologies, and opportunities for long-term career growth.
About FLF
FLF is a growing Personal Injury Law Firm dedicated to helping injured individuals and their families obtain the justice and compensation they deserve.
Our success is driven by talented professionals across legal, client services, business operations, and marketing who work together to deliver exceptional results. We believe that when great people are empowered to do their best work, extraordinary outcomes follow.
Our Core Values
Loyalty – To our clients, our team, and our mission.
Trust – Building confidence through transparency, consistency, and results.
Respect – For clients, colleagues, and the communities we serve.
Accountability – Taking responsibility for outcomes, both successes and mistakes.
Continuous Growth – Striving to learn, adapt, and improve daily.
Equal Opportunity Employer
FLF is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.
Ready to Apply?
If you're passionate about social media, digital marketing, community engagement, and building brands that make a meaningful impact, we'd love to hear from you.
Please submit your resume along with examples of social media campaigns, paid advertising results, content strategies, or digital marketing projects that demonstrate your expertise and impact.
