Job Description
This position is responsible for leading content strategy and website optimization efforts, and will aid in creating world-class website experience, including strategy, creative development, implementation and management of related brand experience platforms, devices, and tools (vehicle configurators, inventory, etc.).
Responsibilities:
- Define and lead execution of Mexico’s website strategy that supports local business objectives and priorities.
- Own the content and asset development process to support carry-over, reveal, and launch vehicles as well as additional business priorities as required.
- Define locally relevant SEO goals and implement best practices to increase organic traffic and business outcomes.
- Manage world-class website operations by coordinating with product management, CRM, agencies, and regional internal stakeholders.
- Become the consumer’s advocate by implementing industry’s best practices, usability research and customer insights/principles throughout the design and development process.
- Effectively collaborate with multiple cross-functional partners within a large organization.
- Regularly review analytics reporting and provide actionable insights to enhance user experience and increase conversion rate.
- Help drive ongoing digital optimization priorities, including A/B testing and Test/Target initiatives.
- Manage usability studies, competitive review/audits, and benchmarking studies.
Qualifications:
- 7+ years digital marketing, website content, or digital product management experience required
- Deep knowledge of content strategy, search engine optimization, and user experience (UX) design is a plus with a proven track record driving innovation in digital spaces
- Engineering, Business Administration, Marketing or equivalent bachelor's degree required
- Demonstrated experience navigating large, global-scale organizations successfully
- Automotive experience - preferred
Skills and Abilities
- Passion for all things digital, with strong knowledge of digital trends, relentless drive for innovation and a continuous improvement mindset
- Outstanding understanding of content strategy implementation on consumer websites/apps, as illustrated in past content strategy deliverables
- Knowledge of SEO and SEM and how they apply to content marketing
- Developed organizational skills including the ability to prioritize, handle multiple projects simultaneously, and meet deadlines
- Experience leading multiple internal/agency partners and collaborating closely with them to bring your vision to life
- Ability to collaborate effectively with cross functional teams across a large organization
- Experience with usability testing, A/B testing, and translating user insights into site improvements
- Strong analytical skills, with the ability to digest site metrics and turn them into recommended actions
- Demonstrated understanding of digital creative, media, and measurement
- Advanced english level is required
Hybrid: This position requires to work 3 days on site 2 days at home remote on a full-time basis.
In case you need any reasonable adjustment to continue with your process, let your recruiter know.
Remember to attach your CV when applying to this vacancy.
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We respect and value what each individual contribution to our team, including their origin, education, sex, race, ethnic group, sexual orientation, gender expression and / or identity, religious context, age, generation, and disability. We believe that our ability to meet the needs and expectations of an increasingly diverse and global customer base is closely linked to the diversity and inclusion that we experience within General Motors.


GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need gm immigration sponsorship now or in the future.

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

The selected candidate will be required to travel <25% for this role.

This job may be eligible for relocation benefits.


About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Non-Discrimination and Equal Employment Opportunities
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire .
Accommodations
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