12 publicaciones de empleo destacadas de data tracking and analytics specialist en coyoacán cdmx (¡Están contratando!)

Marketing Specialist
Aplazo —Ciudad de México, CDMX
- Tiempo completo
- Trabajo híbrido
- Mercadotecnia
- Inglés
- Licenciatura
Postulación rápida
Lead Product Manager, Acquisition (scribd.com)
Scribd, Inc. —Ciudad de México, CDMX
- Tiempo completo
- Administración de personal
- CAD
- Gestión de productos
- Seguro dental
- Vacaciones adicionales o permisos con goce de sueldo
Perfomance Marketing Specialist
Klar Technologies SA de CV SFP —Ciudad de México, CDMX
- Tiempo completo
- Trabajo híbrido
- Análisis de datos
- Inglés
- SQL
Postulación rápida
Epic Healthy Planet / Population Health Analyst (Mexico & Costa Rica)
OneSeven Tech —Portales Sur, CDMX
- Tiempo completo
- Administración de personal
- Inglés
- Licenciatura
- Vacaciones adicionales o permisos con goce de sueldo
- Programa de referidos
Postulación rápida
Recruiter Central America
WTW —Ciudad de México, CDMX
- Tiempo completo
- Bilingüe
- Oracle
- Inglés
Bolster North America - Campaign Manager (CDMX)
Bolster Digital —Ciudad de México, CDMX
- Tiempo completo
- Trabajo híbrido
- Inglés
- Licenciatura
- Mejora continua
Marketing Operation Agent, Eloqua
Thomson Reuters —Ciudad de México, CDMX
- Tiempo completo
- Oracle
- Salesforce
- Licenciatura
Client Growth Manager - Microsoft Advertising
Aleph Holding —Ciudad de México, CDMX
- Tiempo completo
- Microsoft Powerpoint
- Microsoft Excel
- Administración de personal
Social Media Manager
OLIVER Agency - Mexico —Ciudad de México, CDMX
- Administración de personal
- Gestión de redes sociales
- Inglés
Postulación rápida
Digital Acquisition Specialist
Rush Street Interactive —Ciudad de México, CDMX
- Home Office (Desde casa)
- Mercadotecnia
- Inglés
Postulación rápida
Senior Paid Social Specialist – Consumer
DoorDash Mexico —Ciudad de México, CDMX
- Microsoft Excel
- Análisis de datos
- Inglés
Postulación rápida
Marketing Operations Specialist
Ultimate Jet Vacations —Ciudad de México, CDMX
- Tiempo completo
- Home Office (Desde casa)
- Microsoft Excel
- Administración de personal
- Mercadotecnia
Postulación rápida
1d

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Marketing Specialist

Aplazo -
Ciudad de México, CDMX

Postulación rápida

Información del empleo

Tiempo completo

Cualificaciones

Mercadotecnia
Inglés
Licenciatura
B2B
Negocios
Mercadotecnia B2B

Descripción completa del empleo

About Aplazo

Aplazo is Mexico’s leading “buy now, pay later” platform, giving consumers flexible, transparent payment solutions while helping merchants grow their sales. We’re a fast-growing Series B fintech backed by top global investors, combining technology, data, and design to redefine financial access.

Role’s Mission

The Marketing Specialist is responsible for implementing Aplazo’s B2B and B2C strategies through the coordination of merchant campaigns and support for Key Account Managers. This role ensures brand consistency and provides data-driven insights to boost merchant participation and commercial expansion. A central goal is the acquisition and conversion of strategic partners, reinforcing Aplazo’s position as a vital catalyst for business development.

Key responsibilities

1. Merchant Campaign Execution

Plan and execute multi-channel marketing campaigns for Aplazo’s merchants, ensuring timely delivery and quality across all touchpoints.
Coordinate and oversee campaign calendars, tracking milestones and ensuring flawless execution from planning to post-mortem.

2. Cross-Functional Collaboration with Commercial Team and Growth Marketing

Work closely with KAMs to understand merchant needs, upcoming promotions, and commercial opportunities.
Translate commercial objectives into actionable marketing initiatives and materials.
Serve as a bridge between Marketing and Sales/Partnerships to ensure alignment on messaging, timelines, and expectations.

3. Merchant Communication & Enablement

Develop, adapt, and deliver marketing materials such as pitch decks, POP , digital assets, email communications, and co-branded content.
Ensure all materials align with Aplazo’s brand guidelines and communicate value clearly to merchants.
Support KAMs with marketing toolkits, updated assets, and seasonal promotional kits

4. Brand Alignment & Consistency

Ensure consistent application of Aplazo’s brand voice and visual identity across all merchant-facing materials, act as the brand´s guardian in on and offline communications.

5. Reporting, Analytics & Insights

Track campaign performance, merchant engagement metrics, and key KPIs.
Prepare post-campaign reports with insights, learnings, and actionable recommendations.
Identify opportunities to elevate campaign effectiveness and merchant satisfaction.

6. Process Optimization, Proactive Contribution Tools & Analytics

Identify process gaps, workflow improvements, and new ways to scale merchant marketing efforts.
Collaborate with growth and field operations teams.
Analyze campaign, event, and channel performance metrics, budget optimization

Requirements

Understanding of basic B2B+ B2C marketing campaigns . metrics and strategies.
Knowledge of branding and how to develop and maintain a brand identity.
Basic understanding of customer journeys and how to communicate effectively with different business segments.

Analytical thinking with the ability to interpret data and draw insights.
Critical thinking and problem-solving abilities, with a focus on finding solutions and improving processes.
Strong organizational skills to manage multiple projects and tasks simultaneously.
Excellent written and verbal communication skills.
Ability to work effectively with internal and external teams.
Attention to detail and a focus on quality deliverables.
Proactive and quick to learn new processes and tools.
Ability to adapt to changing environments and new challenges.
Proven capability in utilizing AI to streamline operational flows, drive automation, and improve output quality within daily marketing functions.

Must have:

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field is preferred

Languages

Spanish
English (Advanced)

Pro Tip:
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Personal data collected during the recruitment process will be processed in accordance with the Privacy Notice of Aplaz, S.A. de C.V. (“Aplazo”), available at our Privacy and Policy Notice.

Aplazo does not discriminate on the basis of race, religion, skin color, sex, gender, age, ethnic or national origin, marital status, disability, social or economic status, sexual preferences, or any other condition or characteristic. Selection is based solely on the qualifications and merits of the candidates.

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1. Merchant Campaign Execution

2. Cross-Functional Collaboration with Commercial Team and Growth Marketing

3. Merchant Communication & Enablement

4. Brand Alignment & Consistency

5. Reporting, Analytics & Insights

6. Process Optimization, Proactive Contribution Tools & Analytics

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