About Us
We're the team behind:
\u2022 SignerX.com - the world's first Signer Experience platform (transforming e-signing into a human moment of trust).
\u2022 ApproveMe.com (WP E-Signature) - a beloved WordPress plugin that helps businesses get documents signed without the headaches.
We're not just making products. We're building categories. And we need a content-savvy product marketer who can tell stories that spark desire, build trust, and drive growth across both brands.
If you live at the intersection of conversion psychology, growth marketing, and content that doesn't bore people to tears-keep reading.
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The Role
This isn't a "just churn out blog posts" job. This is a content + growth + product marketing role where you'll:
\u2022 Craft compelling content strategies that fuel both SEO discoverability and AI search visibility.
\u2022 Write clear, funny, psychology-backed copy that makes prospects go: "I need this now."
\u2022 Create case studies, product stories, landing pages, and email campaigns that don't just describe features - they make people feel.
\u2022 Whip up simple, polished custom graphics and visuals that give your content an extra punch.
\u2022 Collaborate with our technical SEO partner to ensure our content is built to be found, cited, and loved by both humans and AI tools.
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What You'll Do
\u2022 Develop and execute a content calendar across blogs, social, email, and product launches.
\u2022 Write product-led stories that educate, entertain, and convert.
\u2022 Repurpose content into snackable formats (social posts, visuals, infographics, etc.).
\u2022 Leverage marketing psychology (Cialdini, Jobs-to-be-Done, emotional triggers) in everything you create.
\u2022 Produce simple graphics and design assets to support posts and campaigns.
\u2022 Track performance, optimize, and run growth experiments around content and messaging.
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What We're Looking For
\u2022 You've done content marketing for SaaS, B2B, or digital products.
\u2022 A portfolio that shows personality-driven, conversion-focused writing.
\u2022 Understanding of marketing psychology, buyer journeys, and persuasion frameworks.
\u2022 Comfortable with SEO basics (keyword research, content optimization).
\u2022 Bonus points if you're familiar with AI SEO / generative discoverability strategies.
\u2022 Strong enough design chops (Figma, Canva, Photoshop, etc.) to make your content look good.
\u2022 Obsessed with brands like Awesome Motive, Basecamp, or Copyhackers.
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Deliverables
\u2022 A steady stream of high-quality content (long-form blog posts, landing pages, case studies, social graphics).
\u2022 Product-focused campaign assets for launches, email, and social.
\u2022 Messaging frameworks that make it easy to communicate our value clearly.
\u2022 Growth-oriented content experiments and reporting on what moves the needle.
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Project Details
\u2022 Ongoing / Part-Time to Full-Time depending on fit.
\u2022 Flexible hours (remote-friendly, async-friendly).
\u2022 We're growth-oriented but fun, creative, and don't take ourselves too seriously.
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Why Work With Us
\u2022 Two exciting SaaS brands with passionate customer bases.
\u2022 You'll shape how our products are seen, understood, and loved.
\u2022 We encourage creativity, playfulness, and experimentation.
\u2022 You'll work closely with a founder who deeply values great marketing, great copy, and great storytelling.
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To Apply
Send us:
\u2022 A few writing samples (bonus if they're witty or psychology-driven).
\u2022 Any design samples (social graphics, blog visuals, etc.).
\u2022 A short note on how you'd make our products irresistible through content.
