Job Title: Marketing Assistant B2C
COMPANY BACKGROUND:
Black Dragon Capital LLC (BDC) is a unique growth-oriented private equity firm focused on investing in areas where information technology is enabling the disruption of industries by allowing a faster, better and more economically compelling way to solve industry issues. We seek to benefit from a diverse perspective combined with high performance operating and investment executives. We hire and promote based on merit, without bias, and make a genuine effort to ensure we have a diversified team that aligns with the diversity of our portfolio companies and their clients. We intend to maintain over 65% of our team members as culturally or gender diverse and work hard to foster a supportive and welcoming workplace. Bringing a leadership and advisory group of successful entrepreneurs, former operators and deal making experience, Black Dragon’s team has a track record of building market leading companies, driving above market returns and accelerating growth and profitability through its distribution connections, strategic advice, and active participation within our investments, primarily in financial technologies, eCommerce, and sports and media technology markets.
Role Overview:
Reporting to the Marketing Manager, the B2C Marketing Assistant responsible for creating and executing the overarching marketing strategy for the firm’s B2C portfolio companies. This position requires a dynamic and adaptable individual who can seamlessly execute marketing strategies while being innovative and forward thinking.
The ideal candidate will be proficient in English and Spanish, creative, innovative, and able to respond quickly to market demands.
Key Responsibilities:
Strategic Leadership & Vision:
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Work closely with marketing team, Black Dragon leadership, B2C portfolio leaders, and any external stakeholders, to execute marketing strategies aligned with business objectives.
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Be a culture of collaboration, innovation, and creativity within the marketing team.
Event Management:
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Assist in the planning and execution of promotional events.
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Work to increase community awareness for the respective marketing through creative and collaborative branding execution.
Brand Management & Social Media:
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Support the development and execution of B2C marketing strategies to drive awareness, engagement, and participation.
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Manage the content calendar and scheduling for all social media platforms such as Instagram, Facebook, TikTok, LinkedIn, X, etc.).
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Create engaging, culturally relevant bilingual content (English & Spanish) for digital and social channels.
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Assist in the planning and execution of paid social campaigns and media placement.
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Monitor performance metrics and generate insights to optimize digital marketing efforts.
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Collaborate with marketing team using tools such as Canva to produce visual assets.
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Use social media management platforms such as Hootsuite, Buffer, Later or Sprout Social to streamline publishing and reporting.
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Stay current with social media trends, youth culture, and sports marketing best practices.
Public Relations execution:
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Work with Marketing manager on public relations efforts focusing on brand promotion and reputation management.
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Proactively identify and address potential risks or opportunities related to brand reputation and marketing campaigns.
Qualifications Required:
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3-5 years of experience in marketing in B2C environments.
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Must be bilingual in English and Spanish (written and spoken).
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Good organizational and project management skills required.
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Familiarity with the sports industry or youth sports programs is highly preferred.
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Strong working experience with of social media platforms, tools, and audience engagement techniques.
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Working experience with graphic design tools (e.g., Canva, Adobe Express) and content scheduling platforms.
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Exposure to paid social campaigns (Meta Ads, TikTok Ads, etc.) is a plus.
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Strong communication skills, attention to detail, and the ability to manage multiple tasks.
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Self-starter with growth mindset ready to thrive in a fast-paced environment.
About Black Dragon Capital:
Black Dragon Capital (“BDC”) is a minority-controlled, growth driven private equity fund created by technology operating executives with a track record of creating market leading companies and an impressive investment return history. We seek to benefit from a diverse perspective combined with high performance operating and investment executives. We hire and promote based on merit, without bias, and make a genuine effort to ensure we have a diversified team that aligns with the diversity of our portfolio companies and their clients. We intend to maintain over 65% of our team members as culturally or gender diverse, and work hard to foster a supportive and welcoming workplace. BDC focuses on the areas where it has direct operating and investment expertise that include technology investment opportunities in industries disrupted by the impact of digitization on individuals, groups and enterprises such as retail commerce, financial services, healthcare, and sports and media. The operationally focused fund has driven above market returns by creating unique sourcing, funding, recruiting, growth and return opportunities.
